Amazon.com, Inc. (AMZN)’s $1 Drone Delivery Won’t Happen: Bruce Turkel

The decline in delivery cost that Amazon.com, Inc. (NASDAQ:AMZN)’s drone deliver program will bring – specifically, deliveries costing just $1 dollar – is a great idea, says Bruce Turkel, if only it will become reality.

You see, the CEO of Turkel Brands tells Fox Business that he thinks Amazon.com, Inc. (NASDAQ:AMZN) $1 drone deliveries will not come to fruition.

“I decided I was going to research this and find out about it so I called my own service, I ordered a snack because I didn’t want to go to the vending machine and watch this. Here’s how it works. They just bring it to you, and you get your little snack,” he jokes with the Fox Business hosts after a pack of chips comes to him from off the frame via a hook, adding, “I think it’s a great idea. I don’t think it’s going to happen but I think it’s a great idea.”

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Earlier this week, a new report revealed that Amazon.com, Inc. (NASDAQ:AMZN) may reduce delivery cost to just $1 per delivery if it is successful with its drone program. Furthermore, delivery time will be reduced to an average of just 30 minutes, the report also revealed.

Meanwhile, Turkel and Fox Business’ Melissa Francis and Lauren Simonetti also talked about Sprint Corp (NYSE:S)’s newly unveiled plan of sending representatives to people’s homes to deliver and setup phones.

The service called Direct To You may come off as “desperate,” says Francis, as the network is battling rising rival T-Mobile US Inc (NYSE:TMUS) which is getting customers who are cutting ties with Sprint.

Turkel, however, disagrees. Turkel says it is a “brilliant” move from Sprint. He adds that the company finally figured out a way to get into the local loop which so many big technology companies are trying so hard to get into. The executive then jokes saying maybe Sprint can team up with Amazon.com, Inc. (NASDAQ:AMZN) to deliver via drone representatives who will hand new phones to customers.

Simonetti echoes this sentiment, however, as she also tells Francis that this is the way to combat T-Mobile. At no cost, people can opt to have a representative from Sprint go to their homes and set up and teach them about their new device.

Ken Fisher’s Fisher Asset Management owned about 2.42 million shares in Amazon.com, Inc. (NASDAQ:AMZN) by the end of 2014.

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