Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member., Inc. (AMZN): Why “Amazon Birthday Gift” Is a Brilliant Move

Additionally, the same survey also showed nearly nine out of 10 people spend the same amount or more than the amount of the gift card they received, while the rest may never entirely use the balance. Indeed, analysts have long backed up this principle, observing people on average spend between 25% and 50% more at any given retail destination than the face value of their gift card.

Foolish final thoughts
Because this social gift card system should serve to increase those face values that much more, it should boost, Inc. (NASDAQ:AMZN)’s top and bottom lines nicely going forward as more people embrace the everyday utility of social media sites like Facebook Inc (NASDAQ:FB). In the end, count this as yet another reason investors can be happy to own Amazon stock over the long haul.

The article Amazon Stock: Why “Amazon Birthday Gift” Is a Brilliant Move originally appeared on and is written by Steve Symington.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends and owns shares of and Facebook.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.