Amazon.com, Inc. (AMZN): Get A Load Of This Smartphone Tech!

Amazon.com, Inc. (NASDAQ:AMZN) has secured its part of the tablet market in the last couple years with its Kindle line of devices that are sold at near-rock-bottom prices for the quality they provide. Lately, though in the shadows of all of the news surrounding Apple Inc. (NASDAQ:AAPL), Research In Motion Ltd (NASDAQ:BBRY), Nokia Corporation (ADR) (NYSE:NOK) and Tesla Motors Inc (NASDAQ:TSLA), Amazon.com was being speculated about in regards to perhaps turning its Kindle tablet devices into a smartphone.

Wile there is no indication from the folks at Amazon.com, Inc. (NASDAQ:AMZN), there are a couple of reports floating around that not only is Amazon.com, Inc. (NASDAQ:AMZN) looking into a smartphone, it’s looking into technology that just might revolutionize the smartphone space.

Amazon.com Inc. (AMZN)And with that segment getting increasingly competitive, any new entrants would need to jump in with a definite splash – even if it is going to on a small margin. There is some talk now circulating that Amazon.com is reportedly working on a smartphone with a display that would have three-dimensional technology.

Known as the “Alphabet Projects,” Amazon.com, Inc. (NASDAQ:AMZN) is reportedly working on a number of devices that apparently would broaden the Kindle line for the company.

The laboratory for these experiments in located just down the street from Apple Inc. (NASDAQ:AAPL) headquarters in Cupertino, Calif. (yes, we believe this is merely a coincidence … right?), and these projects reportedly include an audio-only e-reader, a set-top box for streaming video content, and – the clincher – a couple of smartphones, one of which reportedly has a technology where users can view objects on the display and they appear in three dimensions without the need for glasses – like a hologram that floats just above the display.

In addition, users may be able to move through content and flip pages of an e-book just with their eyes in a way that is similar to how facial recognition tech seems to work on the new Samsung Galaxy S4 smartphone.

Amazon.com, Inc. (NASDAQ:AMZN) has a lot of these projects in their development phase, which means that the company could suspend or cancel any of these projects at any time for any of several reasons, so we are warned not to get too excited about the prospect. But what do you think about the idea of a 3D mobile device, whether it be a smartphone or tablet?

Bonus: At Insider Monkey, it’s no secret we track hedge funds, and our strategies can reveal how to play the market like the world’s smartest investors (see the details here). As a special bonus, we’re including a list of the 7 biggest Amazon bulls in the hedge fund industry. You can see what other stocks they’re holding, in addition to the tech giant; it may just help you find a better pair for your investment.

See the group of 7 on the following pages:

No. 7:

Manager: William von Mueffling
Market value at end of last 13F filing period: $155,823,000
Activity:  38.86%
Percentage of equity portfolio: 5.89%


No. 6:

Manager: Rob Citrone
Market value at end of last 13F filing period: $158,036,000
Activity:  46.43%
Percentage of equity portfolio: 2.28%


No. 5:

Manager: Ken Griffin
Market value at end of last 13F filing period: $158,771,000
Activity:  -4.93%
Percentage of equity portfolio: 0.24%


No. 4:

Fund name: Blue Ridge Capital
Manager: John Griffin
Market value at end of last 13F filing period: $253,379,000
Activity:  -30.82%
Percentage of equity portfolio: 3.53%


No. 3:

Manager: Chase Coleman and Feroz Dewan
Market value at end of last 13F filing period: $311,079,000
Activity:  158.33%
Percentage of equity portfolio: 5.78%


No. 2:

Fund name: Lansdowne Partners
Manager: Paul Ruddock and Steve Heinz
Market value at end of last 13F filing period: $482,689,000
Activity:  53.88%
Percentage of equity portfolio: 8.02%


No. 1:

Manager: Ken Fisher
Market value at end of last 13F filing period: $613,445,000
Activity:  -2.72%
Percentage of equity portfolio: 1.70%