Amazon (AMZN) Stock Gets $280 Target on Project Kuiper Momentum

Amazon.com, Inc. (NASDAQ:AMZN) is one of the Must-Watch AI Stocks for InvestorsOn August 20, Cantor Fitzgerald analyst Deepak Mathivanan reiterated an Overweight rating on the stock with a $280.00 price target. The rating affirmation reflects the growing momentum in Amazon’s Project Kuiper satellite initiative.

Using both United Launch Alliance and SpaceX rockets, Amazon has completed four launches to date. The firm noted how Amazon has revealed plans to launch commercial beta later this year or in early 2026.

Provided that Amazon achieves a similar satellite launch trajectory as Starlink (between 2020-2023) over the next 2-3 years, the firm estimates Project Kuiper to generate between $2.5 billion and $5 billion in incremental revenues by the year 2028-2029.

Amazon (AMZN) Stock Gets $280 Target on Project Kuiper Momentum

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“AMZN’s Project Kuiper has historically faced setbacks due to delays from launch providers, but recent activity indicates growing momentum. The company has now completed four launches (2 ULA, 2 SpaceX), bringing the total constellation to 102 satellites in low Earth orbit (LEO). On AMZN’s 2Q25 earnings call, the company indicated plans to launch commercial beta later this year / early FY26E. 3P data we monitor indicates that AMZN has plans to send another 350 satellites (bringing the total to 450) in upcoming launches throughout 2025.”

Amazon.com Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

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