Amazon (AMZN) Intends to Revive Smartphones over Ten Years after the Fire Phone’s Failure

Amazon.com Inc. (NASDAQ:AMZN) is one of the Goldman Sachs AI Stocks: Top 12 Stocks to Buy. On March 20, 2026, Reuters reported that Amazon.com Inc. (NASDAQ:AMZN) is working on a new smartphone project codenamed “Transformer,” marking its comeback to the industry more than a decade after discontinuing the Fire Phone. The device seeks to use artificial intelligence and Alexa to provide personalized services such as shopping, streaming, and food ordering. The project is still in development within the company’s devices unit, led by the ZeroOne division, and could be canceled due to strategic or budgetary factors. The corporation has not revealed pricing, a schedule, or projected income.

The Transformer project focuses on AI-powered features that potentially lessen reliance on traditional app stores. The corporation is looking at both a normal smartphone and a reduced device influenced by minimalist designs. Alexa will be a core element that enables voice-driven interaction. The firm has not obtained wireless carrier partnerships. Amazon.com Inc. (NASDAQ:AMZN) plans to employ AI to increase daily user engagement while competing with existing smartphone manufacturers.

Amazon (AMZN) Intends to Revive Smartphones over Ten Years after the Fire Phone's Failure

Amazon.com Inc. (NASDAQ:AMZN) operates across e-commerce, digital content, advertising, and cloud computing. Its online and offline stores offer both in-house and third-party products, while its Amazon Web Services (AWS) division runs one of the world’s largest data center networks.

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