Amazon (AMZN) and Roku Partner to Revolutionize Connected TV Advertising

Amazon.com, Inc. (NASDAQ:AMZN) is one of the 11 must-buy AI stocks analysts are betting on. On June 16, the company’s advertising unit, Amazon Ads, entered a strategic partnership with Roku, Inc. (NASDAQ:ROKU). The two are joining forces to create the largest authenticated footprint in connected TV.

Amazon (AMZN) and Roku Partner to Revolutionize Connected TV Advertising

Amazon Ads and Roku are to enable advertisers to reach an estimated 80 million US households through the Amazon demand-side platform. The partnership aims to enable unprecedented precision at scale by allowing markets to access logged-in users across all apps and devices in a way that was not possible before.

Early tests following the integration have already shown a 40% increase in unique reach and a 30% reduction in over-frequency. Consequently, advertisers delivered three times more value from their campaigns.

Advertisers are set to benefit from better performance, planning, optimization, and measurement due to the extraordinary scale. Addressability across popular streaming apps, such as The Roku Channel, Prime Video, and other top CTV streaming services on Roku and Fire TV operating systems, has also received a boost owing to the exclusive alliance between two industry leaders in CTV.

Amazon.com, Inc. (NASDAQ:AMZN) started as an online bookselling company. It has since morphed into an internet-based business enterprise that provides cloud computing, digital streaming and AI services, and an e-commerce platform. The platform operates in more than 20 countries worldwide.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.