Altria Group Inc (MO), The Coca-Cola Company (KO): A Trust-Busting Crusade and a Marketing Masterstroke

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After more than a century of advertising evolution, The Coca-Cola Company (NYSE:KO) has grown into one of the world’s most dedicated advertisers, with one of the largest corporate ad budgets in the world. In 2010, for example, the company spent nearly $3 billion around the world to make sure its many brands remained front and center in consumers’ minds.

The article A Trust-Busting Crusade and a Marketing Masterstroke originally appeared on Fool.com and is written by Alex Planes.

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter @TMFBiggles for more insight into markets, history, and technology.The Motley Fool recommends Chevron and Coca-Cola.

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