Affirm Extends Collaboration With Williams-Sonoma into Canada

On May 29, Affirm Holdings, Inc. (NASDAQ:AFRM) announced that it has expanded its collaboration with Williams-Sonoma, Inc. (NYSE:WSM) into Canada.

Affirm Holdings and Williams-Sonoma are expanding their multi-year partnership and bringing the Affirm payment network to Canadians shopping at Williams-Sonoma’s brands. This expansion builds on the companies’ successful collaboration in the U.S., underlining Affirm’s flexible and transparent pay-over-time options for Williams-Sonoma’s customers. This extension deal also widens Affirm’s payment solutions for its Canadian consumers, including Amazon, Apple, Samsung, Brown’s Shoes, and more.

Affirm will offer split payment options for customers shopping at Williams-Sonoma Inc.’s brands, including Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, and Mark & Graham. Customers can select Affirm at checkout, choosing the customized payment plan that best suits their needs.

“As Canadian consumers continue to embrace smarter and more flexible ways to manage spending on home furnishings and essentials, Affirm has become a go-to choice for greater payment control and transparency,” said Wayne Pommen, Chief Revenue Officer at Affirm.

Expanding its services in Canada, Affirm Holdings, Inc. (NASDAQ:AFRM) offers a flexible payment structure to consumers compared to traditional payment options. The company operates a payment network that helps consumers and retailers drive growth. Affirm’s platform is based on three core elements, including point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app.

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