Affirm (AFRM) Is Doing The Right Thing With AI, Says Jim Cramer

Published on May 14, 2026 at 3:41 pm by Ramish Cheema in News

We recently published Jim Cramer Revealed His Big AI Investing Fear & Discussed These 20 Stocks. Affirm Holdings, Inc. (NASDAQ:AFRM) is one of the stocks discussed by Jim Cramer.

Buy now, pay later products and services provider Affirm Holdings, Inc. (NASDAQ:AFRM) is one of Jim Cramer’s top stocks in the space. The shares are up by 22% over the past year and are down by 11% year-to-date. TD Cowen discussed the firm on March 31st as it reduced the share price target to $80 from $95 and kept a Buy rating on the stock. The firm pointed out that its coverage of Affirm Holdings, Inc. (NASDAQ:AFRM) came as part of a broader analysis of the consumer finance sector. Cramer discussed the firm in April on Mad Money and praised it for having democratized the consumer finance sector. A couple of days later, Baird discussed Affirm Holdings, Inc. (NASDAQ:AFRM)’s shares on April 10th. The financial firm outlined that it expected the company to post strong third-quarter earnings as it reiterated a Neutral rating with a $55 share price target. In this appearance, Cramer discussed Affirm Holdings, Inc. (NASDAQ:AFRM) in the context of the use of AI in business operations:

“But Affirm is doing what Jensen Huang says to do, okay. Affirm is saying, Max Levchin is saying, listen, we’re not hiring, we just have people far more productive.”