We recently published a list of 7 Cheapest Penny Stocks to Buy Now. In this article, we are going to take a look at where Advantage Solutions Inc. (NASDAQ:ADV) stands against other cheapest penny  stocks.

What Does the Jobs Report Mean for the Stock Market

The Federal Reserve rate cut continues to be a hot topic for analysts especially with the new development that came in on October 4th with the Bureau of Labor Statistics releasing the job market report. One of the reasons why the Fed cut rates by 50 basis points was attributed to a weak labor market. It seems that the rate cut has worked but it also means that there might not be any urgency for the Fed to cut rates by another 50 basis points.

On October 4th Reuters reported the job market displayed significant resilience in September, with a notable increase of 254,000 non-farm payrolls and a drop in the unemployment rate to 4.1%. The United States Job gains increased the most in September when compared to the past six months. Moreover, on top of a higher than expected increase in non-farm jobs, wages also increased at a solid pace last month.

Fed Chairman Jerome Powell had already pointed out that the urgency to cut interest rates is not what the market demands at the moment. He mentioned that the committee does not feel the hurry to cut rates quickly.

These recent developments have paved the way for smooth 25 basis point cuts and also brightened the path for a soft landing scenario. In one of our recent articles on 8 Stocks Under $20 To Invest In Now, we discussed the soft landing scenario in detail and what it will mean for the stock market. Here’s an excerpt from the article:

“Larry Adam, chief investment officer at Raymond James, says that the current market is exactly what a soft landing looks like. Adam recently appeared in an interview on CNBC to talk about how the lower interest rates will benefit the small caps in particular the Russell 2000. He believes that the bull market will continue while the economy inches towards a soft landing.

When it comes to small-cap stocks they get around 56% of their financing from the short end of the curve. The short end of the curve refers to the short-term interest rate on the yield curve, which typically represents the yields on bonds with shorter maturities, such as 2-year or 5-year Treasury notes. Whereas the large-cap companies get only 26% financing from these short ends of the curve. Therefore, Adam believes that as the Fed continues to lower interest rates it will help small caps meet financing needs.

He further pointed out that it is expected that the Fed will cut twice this year and another four times the next year. Another reason why he likes small caps is because the economy is going towards a soft landing. Adam emphasized that we have already seen that the rate cuts helped small caps outperform the large caps. Historically speaking whenever the economy has a soft landing it typically helps the small caps greater than the rest of the market.”

To talk about how the market will look like after this report, Jeremy Siegel, Wharton School professor of finance joined CNBC. He pointed out an interesting fact from the jobs report. Siegel mentioned that although 550,000 new jobs were added in the third quarter, hours worked were virtually flat.

Siegel expects third-quarter GDP to be around 2.5% to 3%. Moreover, the good news for the stocks is that the current job market figures are not inflationary but rather pointing toward productivity. Professor Siegel emphasized that he never thought the second cut would be 50 basis points and vouched for a series of 25 basis points cuts each quarter. This all points towards the soft landing scenario becoming more likely.

Is There More Room for Small Caps to Rally?

Now that we know that the economy is moving towards a soft landing rather than a recession, let’s see how the small caps are expected to perform under current circumstances. To talk about the expected performance of small caps in a slowing economy, Nancy Prial, Co-CEO & Senior Portfolio Manager at Essex Investment Management recently joined CNBC for an inverview.  Prial thinks that this is the beginning of a multi-year bull cycle for small cap stocks. There are few basic underlying factors behind this claim including small caps being significantly under owned, in fact they are at record lows as a percentage of the total equity market. Moreover, the valuations of small caps are incredibly attractive and well below their large cap counterparts in the S&P 500.

Prial thinks what we really needed to turn the situation around was the Federal Reserve interest rate cuts and the confidence that the economy is moving towards a soft landing. Another significant factor that was needed is the relative earnings growth for small cap stocks. Prial quoted that the earnings growth for these stocks are expanding and expects that by the end of the year small caps will be growing faster than the large caps.

If we look at the S&P 500 EPS growth rate estimates, the market is expected to grow more than 13% year-over-year during the fourth quarter and more than 15% next year. As Nancy Prial mentioned that small caps are expected to outperform the large caps in growth, she further clarified that the overall indices might not be able to perform above 15%. However, to capitalize on the earnings growth trend, investors have to be good stock pickers as she believes there are going to be a lot of small cap stocks that will post more than 15% to 20% growth next year. Within the small cap category, Prial likes the energy sector as she thinks it will be a main player in the data center and AI industry for the years to come.

Our Methodology

To compile the list of 7 cheapest penny stocks to buy now we used the Finviz stock screener. Using the screener we got a consolidated list of stocks trading under $5, with a forward price-to-earnings ratio under 24.35 (the market’s P/E ratio as per Wall Street Journal), and with earnings expected to grow this year. Once we had an aggregated list of stocks that fit our criteria we then ranked them based on the number of hedge fund holders in Q2 2024, sourced from Insider Monkey’s database. The list is ranked in ascending order of the number of hedge funds. Please note that the share prices mentioned in the article were recorded on October 7, 2024.

Why do we care about what hedge funds do? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

Advantage Solutions Inc. (NASDAQ:ADV)

Share Price: $3.06

Forward P/E Ratio: 7.93

Earnings Growth This Year: 147.40%    

Number of Hedge Fund Holders: 23

Advantage Solutions Inc. (NASDAQ:ADV) is a marketing company that helps brands and retailers sell their products more effectively. It provides three main services including outsourced sales, where it manages sales for other companies, marketing solutions, which provide in-store and online marketing services, and lastly, experimental services where the company organizes events to allow customers to try products before buying.

The description above seems very basic for a marketing company. However, there is more, what sets Advantage Solutions Inc. (NASDAQ:ADV) apart is its data and technology solutions, it uses digital platforms such as Advantage CSP, which allows brands to manage their digital content and experiences effectively.

The company just completed its business simplification process, which was aimed at simplifying its portfolio to align better with business needs. As a result of the process, it was able to generate around $280 million from divestiture proceeds, which includes $130 million from the Jun Group sale. Moreover, the company is halfway through its unified organization transformation, which will have interconnected capabilities to serve brands better.

The overall revenue for the second quarter was down year-over-year due to the ongoing strategic measures and softness in branded products. Revenue for the quarter came in at $873 million 9% decrease year-over-year. On the bright side, its Experimental Services business proved to be a successful venture during the quarter its revenue improved by 12% year-over-year.

Management believes that the second half of the year is naturally favored by seasonality factors and the recent strategic measures are expected to position the company to benefit more from seasonality. Therefore if you are looking for cheap penny stocks to buy now, you might want to consider Advantage Solutions Inc. (NASDAQ:ADV).

Curreen Capital made the following comment about Advantage Solutions Inc. (NASDAQ:ADV) in its Q3 2023 investor letter:

“Advantage Solutions Inc. (NASDAQ:ADV) works with brands and stores to sell products through stores. The company is one of the largest managers of in-store sampling programs in the U.S. (for example, would you like to try this new brand of: cheese/chips/dip/etc.) Advantage Solutions was a SPAC-merger completed in October 2020. Advantage Solutions is a capital light business that earns high returns on capital. It has a meaningful debt load, though the debt lacks onerous covenants and does not come due for several years. Advantage Solutions uses its free cash flow to repay debt and acquire smaller competitors. The company currently trades at an attractive upside-to-downside ratio.”

Overall, ADV ranks 1st on our list of cheapest penny  stocks to buy now. While we acknowledge the potential of ADV to grow, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for a promising AI stock that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.