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Adobe Systems Incorporated (ADBE), Oracle Corporation (ORCL), International Business Machines Corp. (IBM): There’s Always Potential in the Software Industry

For investors with secure jobs and a stable working environment, devoting savings to invest in high-growth stocks can be a perfect way to achieve diversification of their current capital.

Application software industry

The software industry has been changing so rapidly that a company needs to be on the move to keep ahead of its competitors. The U.S. software industry accounts for 42.6% of the global software market’s value.

Adobe Systems IncorporatedOver the past decade, cloud service solutions have gained greater market acceptance as more and more companies switch to utilize cloud ERP solutions. Mergers, acquisitions, partnerships and strategic alliances among business software suppliers have been very active for quite some time now. The software vendors continue to include new functions to their software through product development and acquisition.

Adobe Systems Incorporated (NASDAQ:ADBE) has recently spent $600 million to increase its abilities and battle more efficiently with the rivals which include Oracle Corporation (NASDAQ:ORCL), International Business Machines Corp. (NYSE:IBM), and, inc. (NYSE:CRM). These software competitors have, in fact, focused on three databases: namely Oracle, Microsoft SQL Server, and IBM DB2.

Adobe’s acquisition of Neolane: a positive or a negative move in the quest for growth?

Let’s take a closer look at Adobe Systems Incorporated (NASDAQ:ADBE)’s recent acquisition of Neolane and try to analyze if it is a wise long-term investment or not.

Adobe Systems Incorporated (NASDAQ:ADBE)’s business shift towards the creative cloud has helped shorten upgrade cycles, allowing the company to respond more quickly to changing user demands. This strategy benefited Adobe due to the recurring nature of its revenue. Even though margins are already above industry average, this has helped further widen them.

Adobe Systems Incorporated (NASDAQ:ADBE) acquired privately owned Neolane, a French digital marketing company, for $600 million cash.

Adobe Systems Incorporated (NASDAQ:ADBE) is the biggest maker of graphic design software. Its software portfolio includes Photoshop, After Effects, and Dreamweaver. Neolane is expected to unite with Adobe’s Marketing Cloud product line to strengthen Adobe’s visibility. The company works on producing tools that help marketers link up with customers through the internet, email, mobile devices, and direct mail by providing a place to administer and automate marketing. Neolane will add key cross-channel management capabilities to Adobe.

Neolane reported $58 million in revenue in fiscal year 2012, representing a 40% annual growth, compared to the previous year. A quarter of its sales were made in the U.S. The acquisition can add up to at least $0.12 per share in revenue for Adobe Systems Incorporated (NASDAQ:ADBE)’s shareholders.

Neolane will prove to be a good complement to Adobe’s existing strengths in the fields of web analytics, content management, audience optimization, and customer experience management.

Possibly the market moves made by Oracle Corporation (NASDAQ:ORCL) and, inc. (NYSE:CRM) didn’t leave Adobe Systems Incorporated (NASDAQ:ADBE) with much choice if it wished to continue to build on its integrated digital marketing as a comparative advantage., inc. (NYSE:CRM) agreed to buy Exact Target for $2.5 billion during the previous month. Oracle Corporation (NASDAQ:ORCL) acquired Eloqua last year for $871 million while Teradata purchased Aprimo in 2010 for $525 million.

Oracle Corporation (NASDAQ:ORCL) and, inc. (NYSE:CRM) recently declared a complete nine year partnership plan, covering all three layers of cloud computing: Applications, Platform and Infrastructure. had been using Oracle software, but now the company has moved towards utilizing Oracle hardware as well. This has been a major move for the company. The two companies also plan to integrate their clouds.

Also, Oracle Corporation (NASDAQ:ORCL) and Microsoft entered into a partnership. Now, Microsoft’s customers can operate Oracle’s software on Windows Server Hyper-V and Windows Azure. Customers will be able to install Oracle’s software including Java, Oracle Database and Oracle WebLogic Server on Windows Server Hyper-V or Windows Azure and will get full assistance from Oracle.

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