Ford Motor Company (NYSE:F)‘s 2014 F-150 Tremor is the first sport truck powered by an EcoBoost engine, addressing desires of a street truck fan looking for high performance with fuel economy. It’s a pretty smart move by the marketing folks at Ford Motor Company (NYSE:F) to combine the growing brand image of its popular EcoBoost engine with its F-Series namesake. Will it be a hit with its target consumer, though? Will street enthusiasts who desire this type of sport truck accept a V-6? Let’s take a look at the truck and see if the Tremor could be a successful addition for Ford.
Specs and facts
According to Ford Motor Company (NYSE:F)’s press release, the 2014 F-150 Tremor will come with the high-performance 3.5-liter EcoBoost engine it claims to offer V8 performance with V6 fuel efficiency. The Tremor will put out 365 horsepower with 420 pound-feet of torque while achieving 16 miles per gallon in the city and 22 mpg on the highway. According to the Detroit Free Press, the suspension has been tuned for performance and the 4.10 ratio rear axle will provide drivers with faster acceleration.
Looking at the exterior, its short-wheelbase and regular-cab Tremor has an FX appearance package that offers sleek flat-black accents and matching 20-inch flat-black wheels. Additional features include a floor shifter and HID headlamps. The Tremor also offers bucket seats rather than bench seats.
The interior has a more customized feel with its center console and red-stitched steering wheel and seats. It also comes standard with Ford Motor Company (NYSE:F)’s SYNC and MyFord Touch infotainment system — which has been a little buggy for consumers but will continue to improve as the technology ages.
“The new Tremor gives F-150 customers yet another option to drive a highly capable, distinctive performance truck with features typically found only in the aftermarket,” said Brian Bell, F-150 product marketing manager in a Ford Motor Company (NYSE:F) press release. “Plus, the Built Ford Tough EcoBoost engine is available for the first time in a short-wheelbase F-150.”
I initially thought that this would directly compete with Ford Motor Company (NYSE:F)’s Raptor, but it looks as if Ford will attempt to keep the base price under $30,000 — although official pricing hasn’t been released. If it can keep the price lower, it might open up doors to a consumer wanting an aftermarket look right off the dealer lot and at a fair price.