8 Strategies for Women from Warren Buffett, the Feminist Capitalist

2) Invest in other women’s success. Buffett puts his money where his mouth is, investing in successful companies that were begun or are headed by women.

Godiva Chocolates are known to probably every woman in America. But Buffett didn’t invest in Godiva’s, he invested in Mary See’s candy. See’s Candies use the very same ingredients as Godiva, except without preservatives, and sell for $17 a pound, a third of Godiva’s price. Buffett bought the company in 1972 for $25 million. Today, See’s Candies earns four times that, about $100 million a year, just between Thanksgiving and Christmas alone. See’s seasonal kiosks in high-end shopping malls during the holiday season are often set up near a Helzberg Diamond Store, another Buffett-owned company that’s led by a woman, CEO Beryl Raff.