8 Overlooked Penny Stocks to Invest in

5. Coty Inc. (NYSE:COTY)

Upside Potential as of January 21, 2026: 13.50%

Number of Hedge Fund Holders: 30

On January 21, TD Cowen cut the price target on Coty Inc. (NYSE:COTY) to $3.40 from $3.50, and maintained a Hold rating, according to TheFly. This revision, suggesting upside potential of nearly 4%, was part of the firm’s Q4 preview, during which it adjusted estimates and targets for its beauty market coverage. According to the firm, strong beauty dynamics will fuel revenue upside across all the companies.

Since the start of 2026, several other analysts have updated their outlook for Coty Inc. (NYSE:COTY). On January 16, Barclays reduced the price target on the company to $3, down from $3.50, and reiterated an Underweight rating. The bank associated the recent “enthusiasm” in the stock with “a flight to safety,” while raising concerns about both the company and sector-wide fundamentals. As assumed by Barclays, potential oil and currency challenges could emerge this year.

Earlier on January 14, TheFly reported that Jefferies assumed coverage on Coty Inc. (NYSE:COTY) with a Hold rating and a price target of $3.50. This represents an upside potential of approximately 7%.

Coty Inc. (NYSE:COTY) is a New York-based provider of branded beauty products worldwide. Founded in 1904, the company operates through two segments: the Prestige and Consumer Beauty.