7 Best Holding Company Stocks to Buy According to Analysts

5. Booking Holdings Inc. (NASDAQ:BKNG)

Upside Potential as of December 12, 2025: 17.9%

Number of Hedge Fund Holders: 95

On December 11, John Colantuoni, an analyst at Jefferies, reaffirmed a ‘Hold’ rating on Booking Holdings Inc. (NASDAQ:BKNG), while keeping a price target of $5,800, which suggests an upside potential of about 9%.

Separately, on November 24, Jake Fuller from BTIG maintained a ‘Buy’ rating on Booking Holdings Inc. (NASDAQ:BKNG) with a $6,250 price target. On the same day, BNP Paribas Exane initiated coverage of the company with an ‘Outperform’ rating and a $6,100 price target, implying nearly 15% upside. The firm noted the company’s top-tier margin profile and huge user base as growth catalysts that position it well to sustain investments in growth initiatives.

According to BNP Paribas Exane, Booking Holdings Inc. (NASDAQ:BKNG) is expected to experience an expansion of its market share in global travel and accommodation (excluding China) from 3.6% in 2024 to 4.1% by 2027. Additionally, the firm highlighted key strategic investment areas for the company, particularly global market share gains, U.S.-focused expansion, and AI projects.

Overall, Booking Holdings Inc. (NASDAQ:BKNG) has a ‘Buy’ or equivalent rating from 76% of analysts covering the stock as of December 12. With a median price target of $6,250, the stock has approximately 17.9% upside potential from its current price.

Booking Holdings Inc. (NASDAQ:BKNG) is a Connecticut-based provider of travel and restaurant reservations and related services through online and traditional platforms. Founded in 1997, the company operates platforms such as Booking.com, Priceline, Agoda, and KAYAK.