7 Best Digital Payments Stocks to Invest In Now

6. Affirm Holdings, Inc. (NASDAQ:AFRM)

Number of Hedge Fund Holders: 60        

Analysts’ Upside Potential as of December 20: 28.90%

Affirm Holdings, Inc. (NASDAQ:AFRM) is among the Best Digital Money Stocks.

TheFly reported that on December 16, 2025, BofA reduced Affirm Holdings, Inc. (NASDAQ:AFRM) price goal from $98 to $97. BofA maintained a Buy recommendation on the stock after modifying estimates throughout its consumer finance coverage due to pre-quiet period investor relations catch-ups.

Separately, Wolfe Research began covering Affirm Holdings, Inc. (NASDAQ:AFRM) on December 9, 2025, with a Peer Perform rating and a $72-$82 year-end 2026 fair value range. The business is a distinguished buy-now, pay-later service with growth drivers like 0% annual percentage rate loans, card usage, and international development, as stated by Wolfe Research. However, the firm notes that it is waiting for a more appealing standpoint before recommending the shares.

Similar to its competitors, Affirm Holdings, Inc. (NASDAQ:AFRM) plans to boost the number of merchants on its platform by partnering with payment service providers or entering into direct relationships. Given that both transaction volume and the number of merchants utilizing the firm experienced rapid growth in fiscal 2025, this strategy has clearly proven successful. Although Morningstar experts anticipate a slowdown in transaction volume growth in the upcoming years, they believe the company has a long way to go. Their forecasts suggest that average expenditure volume growth will be 23.2% over the next five years.

Affirm Holdings, Inc. (NASDAQ:AFRM) is the market leader in the buy-now, pay-later area.