Nexus International has announced the opening of its first regional hub in Latin America, selecting São Paulo, Brazil, as its operational base for the region. The move follows a strong first half of the year in which the privately held gaming operator generated $546 million in revenue, a 110% year-on-year increase, placing it among the top 100 global gaming companies by revenue.
Brazil has become Nexus’s largest single market in 2025, driven primarily by the performance of Megaposta, the company’s locally regulated gaming platform. The São Paulo office will serve as a regional headquarters, supporting Nexus’s operations in Brazil and acting as a launchpad for further expansion into Latin America’s regulated gaming markets.
“This is more than an address change, it’s a strategic investment in a region that is central to our growth story,” said Gurhan Kiziloz, CEO of Nexus International. “Our performance in Brazil this year has shown the impact of early licensing and localized strategies. The São Paulo hub will allow us to deepen relationships with regulators, improve operational coordination, and move faster on market opportunities across the continent.”
The decision to establish a physical base in São Paulo comes at a time when Brazil’s regulated iGaming sector is undergoing rapid expansion. Since the introduction of the country’s new regulatory framework earlier this year, operators have been competing to secure licensing and build market share in one of the largest addressable betting and gaming markets globally.
Market data from Brazil’s Ministry of Finance estimates that the regulated online betting sector could reach over $3.5 billion annually within the next three years, with sports betting, online casino, and instant games leading revenue generation. Nexus entered the Brazilian market ahead of formal regulation, and its early compliance positioning has enabled it to transition seamlessly into the licensed environment while maintaining user growth momentum.
In the first half of 2025, Megaposta posted double-digit growth in active user numbers and transaction volumes, contributing significantly to Nexus’s record revenue performance. This growth has been supported by a combination of locally tailored marketing, product localization, and partnerships with Brazilian payment and technology providers.
The São Paulo office will initially house commercial, compliance, and operations teams, with the potential to expand into customer service and product development functions as the company’s LATAM footprint grows. Nexus says the hub will also allow for closer collaboration with regional partners and suppliers, particularly as it evaluates new licensing opportunities in markets such as Colombia, Peru, and Chile — all of which are in varying stages of regulatory development.
Kiziloz emphasized that the investment in Brazil is not a short-term push but part of a broader multi-market expansion plan. “We’ve proven that our self-funded model allows us to enter high-growth markets quickly and with focus. Latin America will be a long-term priority for Nexus, and the São Paulo hub is designed to ensure we have the structure and resources to compete at scale,” he said.
Nexus’s self-funded growth model, operating without external capital or a formal board, has been a defining feature of its expansion strategy. While the company’s global portfolio includes platforms such as Spartans.com and Lanistar, its performance in Brazil has been the clearest example of its ability to scale rapidly in newly regulated environments.
Industry analysts note that Brazil’s regulatory environment, while presenting initial compliance hurdles for operators, favors those with strong local operational capacity. Requirements such as local incorporation, regulatory reporting, and payment integration with domestic financial systems are easier to meet with an on-the-ground presence — a factor Nexus appears to have addressed with its São Paulo office.
In addition to serving as a strategic hub, the São Paulo base is expected to improve recruitment and talent retention in the region. Brazil’s growing iGaming workforce, combined with the city’s role as a commercial and financial center, offers a deep talent pool across marketing, compliance, and technology roles.
Looking ahead to the remainder of 2025, Nexus plans to use the hub to coordinate its next phase of LATAM expansion. While Brazil will remain its largest regional market in the near term, the company has signaled interest in pursuing licenses in other regulated jurisdictions and participating in public consultations for upcoming market openings.
“Our goal is not just to be present in these markets, but to operate as a leader from day one,” Kiziloz said. “Physical presence matters when it comes to regulation, trust, and speed of execution. São Paulo gives us the platform to achieve that.”
With $546 million in half-year revenue and a growing footprint in one of the world’s most promising gaming regions, Nexus’s move into São Paulo signals both its commitment to Brazil and its intent to compete aggressively across Latin America. Whether it can maintain its rapid growth trajectory will depend on execution, but the company’s track record in 2025 suggests it is positioning itself for continued momentum.
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