5 Things Yahoo! Inc. (YHOO) Investors Need To Pay Attention To

3. Mobile Market

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Creating a breakthrough in the mobile segment has not only been the strategy of Yahoo but also of Facebook and Google Inc (NASDAQ:GOOG). While Facebook is ahead of Google and Yahoo, Yahoo has not stayed behind and has currently created a photo app for iPhone users and an email app designed for smartphones.  Yahoo! Inc. (NASDAQ:YHOO) plans on making around 15 apps targeted for mobile only. While Yahoo’s dedicated vision and mission to enter mobile segment is transparent, one wonders if Yahoo will bring its focus back to its Ad revenues. Yahoo’s Search segment can prove to be a growth segment along with Video and Display advertising. Merging these four segments with mobile could also bring an increase in earnings with the focus obviously on advertisements.