5 Most Valuable Cigarette Brands in the World

In this article, we will discuss the 5 Most Valuable Cigarette Brands in the World. To see our overview of the cigarette industry, as well as its future prospects, you can go directly to the 16 Most Valuable Cigarette Brands in the World.

5. Winston

Interest-Over-Time: 100

Number Of Regions: 60

Winston is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Brands PLC (LON:IMB) in the United States, and by Japan Tobacco Inc. (TYO:2914) outside the U.S. The brand is named Winston-Salem in North Carolina, the town where R. J. Reynolds first started his business. As of 2022, Winston has a brand value of $3.56 billion.

4. Export A

Interest-Over-Time: 100

Number Of Regions: 67

Export A is a Canadian brand of cigarettes and rolling tobacco, currently owned and manufactured by JTI Macdonald, a subsidiary of Japan Tobacco Inc. (TYO:2914). The company initially began producing cigarettes in 1928 under the name Macdonald Tobacco, but the “Export” name on the boxes soon became how the brand was known. While the company primarily serves the Canadian market, Export A cigarettes can also be found in the United Kingdom, Hungary, and the Netherlands.

3. L&M

Interest-Over-Time: 100

Number Of Regions: 69

L&M is an American brand of cigarettes, currently owned and manufactured by Altria Group, Inc. (NYSE:MO) and Philip Morris International Inc. (NYSE:PM). The name comes from the tobacco company founded in 1873 called Liggett & Myers, predecessor of today’s Liggett Group, in which L&M was originally produced. It has a brand value of $6.85 billion, coming second only after Marlboro. L&M came had a 3.4% international cigarette market share as of 2021, a decline of 0.3 percentage points from 2020.

2. Marlboro

Interest-Over-Time: 100

Number Of Regions: 69

Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA within the United States and by Philip Morris International Inc. (NYSE:PM) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia. The brand was founded as a women’s cigarette before switching its focus to men with rugged characters like the Marlboro Man in its advertising. In 2021, Philip Morris International shipped nearly 240 billion units of Marlboro cigarettes worldwide, making it the most popular brand amongst the company’s other products – including L&M, Chesterfield and Parliament, to name a few. The brand boasted a value of roughly $58.4 billion in 2022.

1. Dunhill

Interest-Over-Time: 100

Number Of Regions: 73

Dunhill is a Westminster, London-based luxurious cigarette owned and manufactured by Dunhill and British American Tobacco p.l.c. (NYSE:BTI). The brand name commemorates the English tobacconist, entrepreneur and inventor Alfred Dunhill.

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