5 Most Valuable Brands In The World in 2023

3. Alphabet Inc. (NASDAQ:GOOG)’s Google  

Brand Value: $281.4 billion  

Alphabet Inc. (NASDAQ:GOOG)’s Google remains the world’s most valuable brand in 2023, dominating the tech industry with innovation and user-friendly services. Renowned for its search engine’s reliability, it boasts around 270 million users and handles nearly 40,000 queries per second, totalling 3.5 billion daily users worldwide. Google’s suite amplifies its influence, including Google Home, Google Maps, and Google Drive. Its Android OS powers billions of devices globally. The brand’s commitment to innovation ensures its continued dominance. With 94.2% active users, India favors Alphabet Inc. (NASDAQ:GOOG)’s Google as its top search engine. Notably, Google’s ads yield a remarkable $8 return for every $1 invested, generating a whopping $279.8 billion in revenue in 2022.