In this article, we will take a look at the 5 Most Undervalued Hotel Stocks To Invest In Now. For a deeper discussion and analysis, read 10 Most Undervalued Hotel Stocks To Invest In Now.
5. Wyndham Hotels & Resorts, Inc. (NYSE:WH)
Wyndham Hotels & Resorts, Inc. (NYSE:WH) is one of the most undervalued hotel stocks to invest in now. On March 10, Morgan Stanley cut the price target on Wyndham Hotels & Resorts, Inc. (NYSE:WH) to $85 from $89, maintaining an Overweight rating on the shares. In a note on the group, the firm told investors that its covered lodging companies “generally” exceeded estimates in fiscal Q4 results and 2026 guidance. However, it also stated that the conflict in Iran warrants near-term caution.
The same day, Wyndham Hotels & Resorts, Inc. (NYSE:WH) announced that its Board of Directors declared a quarterly cash dividend of $0.43 per share on its common stock, payable March 30 to shareholders of record as of March 20. Management stated that the cash dividend represents a 5% growth from the $0.41 per share quarterly dividend paid during 2025.
Wyndham Hotels & Resorts, Inc. (NYSE:WH) also received a rating update from Goldman Sachs on February 20. The firm adjusted the price target on the stock to $87 from $79, maintaining a Neutral rating on the shares.
Wyndham Hotels & Resorts, Inc. (NYSE:WH) is involved in the franchise and operation of hotels under the Wyndham brand. The company’s operations are divided into the Hotel Franchising and Hotel Management segments.
4. MGM Resorts International (NYSE:MGM)
MGM Resorts International (NYSE:MGM) is one of the most undervalued hotel stocks to invest in now. MGM Resorts International (NYSE:MGM) announced on February 25 a new sales structure to bolster customer experience and streamline event planning. The company stated that it revamped its sales team to bolster collaboration across its portfolio, support continued growth in events, meetings, and group verticals, and deliver a more customer-first experience. Management stated that the updates encompass new leadership appointments, an improved approach to how teams support customers across the company’s properties, and a refined organizational structure.
In a separate development, MGM Resorts International (NYSE:MGM) received a rating update from Morgan Stanley on February 11. The firm lifted the price target on the stock to $34 from $33 and maintained an Underweight rating on the shares, telling investors in an earnings recap note that MGM Resorts International (NYSE:MGM) printed a fiscal Q4 beat on better Las Vegas and Macau results.
MGM Resorts International (NYSE:MGM) is a global entertainment and gaming company that owns international and domestic locations. Its segments include Las Vegas Strip Resorts, MGM China, and Regional Operations.
3. Trip.com Group Limited (NASDAQ:TCOM)
Trip.com Group Limited (NASDAQ:TCOM) is one of the most undervalued hotel stocks to invest in now. On February 27, JPMorgan cut the price target on Trip.com Group Limited (NASDAQ:TCOM) to $75 from $90 while maintaining an Overweight rating on the shares. The rating update came after Trip.com Group Limited (NASDAQ:TCOM) reported unaudited financial results for fiscal Q4 and full year 2025.
For fiscal Q4 2025, the company reported net revenue of RMB15.4 billion (US$2.2 billion), reflecting a growth of 21% from the prior year period, driven primarily by resilient travel demand. However, net revenue for fiscal Q4 2025 decreased by 16% from the previous quarter, primarily due to seasonality. Net revenue for the full year 2025 was RMB62.4 billion (US$8.9 billion), reflecting a growth of 17% from 2024.
Trip.com Group Limited (NASDAQ:TCOM) further reported that accommodation reservation revenue for fiscal Q4 2025 was RMB6.3 billion (US$899 million), up 21% from the prior year period, driven primarily by growth in accommodation reservations. Accommodation reservation revenue for fiscal Q4 2025, however, decreased by 22% from the previous quarter, primarily due to seasonality.
Trip.com Group Limited (NASDAQ:TCOM) is a global one-stop travel platform that offers hotels, packaged tours, airline tickets, accommodations, corporate travel management, property management systems, advertising services, and more. The company operates under a range of brands, including Ctrip, Qunar, Trip.com, and Skyscanner.
2. Expedia Group, Inc. (NASDAQ:EXPE)
Expedia Group, Inc. (NASDAQ:EXPE) is one of the most undervalued hotel stocks to invest in now. On March 11, Bernstein cut the price target on Expedia Group, Inc. (NASDAQ:EXPE) to $253 from $256 while reiterating a Market Perform rating on the shares. The firm stated that all three OTAs delivered a top and bottom-line beat, and that fiscal Q4 was, financially, a strong finish to 2025. Guidance was ahead of consensus for 26, and all grew market shares profitably in 2025 on a full-year basis. However, the firm also stated that concerns associated with the potential AI disruption of the OTA business model are driving share price performance instead of short-term earnings momentum.
Expedia Group, Inc. (NASDAQ:EXPE) also received a rating update from Mizuho on March 3. The firm cut the price target on the stock to $245 from $270 while maintaining a Neutral rating on the shares. It updated the company’s model following the release of its fiscal Q4 report, and cited peer group multiple contraction for the target cut.
Expedia Group, Inc. (NASDAQ:EXPE) is an online travel company that provides travel products and services to leisure and corporate travelers. The company’s operations are divided into the B2C, B2B, and Trivago segments.
1. Booking Holdings Inc. (NASDAQ:BKNG)
Booking Holdings Inc. (NASDAQ:BKNG) is one of the most undervalued hotel stocks to invest in now. Bernstein cut the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $4,698 from $5,407 on March 11, reiterating a Market Perform rating on the shares and telling investors that, financially, fiscal Q4 marked a strong finish to 2025 for the company. All three OTAs delivered a top and bottom-line beat, guidance was ahead of consensus for 26, and on a full-year basis, all of them grew market share profitably in 2025. However, Bernstein added that short-term earnings momentum has taken a backseat, with concerns that the potential AI disruption of the OTA business model is driving share price performance.
In a separate development, Booking Holdings Inc. (NASDAQ:BKNG) was upgraded to Overweight from Equal Weight by Morgan Stanley on February 23. The firm adjusted the price target on the stock to $5,500 from $6,150, and told investors that it sees the company staying “a key driver of travel” even as the evolution of agentic tools continues. It stated that Booking Holdings Inc. (NASDAQ:BKNG) will still “own the customer”, capture “robust” traveler data, and use it to drive high-margin direct business.
Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and related solutions, including accommodation reservations, including hotels, hostels, apartments, vacation rentals, and other properties. The company offers its services through the following brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable.
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