5 Most Trusted Brands In The US

In this article, we will take a look at the 5 most trusted brands in the US. If you want to read our discussion on the factors influencing consumer trust levels, you can go directly to the 20 Most Trusted Brands In The US.

5. Kleenex

Company Name: Kimberly-Clark Corporation

Trust Score: 54.18

Kleenex is a brand under Kimberly-Clark Corp (NYSE:KMB), known for its soft and comfortable attributes. Strategically positioning itself as a reliable and comforting choice for personal and household needs, Kleenex has successfully established a positive brand image.

4. Lysol

Company Name: Reckitt Benckiser Group plc

Trust Score: 54.49

The Reckitt Benckiser Group plc’s (LON:RKT) disinfecting spray positions itself as a germ protector for the family. By emphasizing the protective and health-promoting aspects of its product, Lysol has managed to build a relationship of trust with the consumers.

3. Amazon

Company Name: Amazon.com, Inc.

Trust Score: 54.51

Amazon.com Inc (NASDAQ:AMZN) has secured the third position on our list of the most trusted brands in the US. It is also amongst the top 10 most trusted brands in the technology industry. The brand has established an image of continuous improvement and transparent services.

2. UPS

Company Name: United Parcel Service, Inc.

Trust Score: 54.90

United Parcel Service, Inc. (NYSE:UPS) has built an image centered around timely delivery and utility. UPS’s commitment to efficient and dependable delivery has contributed significantly to its reputation as a trusted choice for shipping solutions on a global scale.

1. Band-Aid 

Company Name: Kenvue Inc.

Trust Score: 57.50

Band-Aid, owned by Kenvue Inc (NYSE:KVUE), is renowned for its user-friendly design and the convenience it offers to consumers. The brand has achieved such widespread recognition that its name is commonly used as a generic term for adhesive bandages.