5 Most Profitable S&P 500 Stocks to Buy Now

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1. Intuit Inc. (NASDAQ:INTU)

On March 19, 2026, Morgan Stanley elevated Intuit Inc. (NASDAQ:INTU) to a Top Pick within its coverage, maintaining an Overweight rating and a $580 price target. The firm said valuation appears attractive and pointed to two upcoming product cycles that could drive revenue acceleration, adding that fiscal Q3 results may provide clearer visibility into tax-related momentum and potential estimate revisions. Morgan Stanley also noted that recent web traffic trends suggest improving business activity.

On March 16, 2026, Intuit announced that its founder and executive leadership team had terminated all pre-scheduled stock sale plans under Rule 10b5-1. The company also reiterated plans to accelerate share repurchases, with up to $3.5B remaining under its authorization as of January 31, 2026. Intuit repurchased $1.8B of shares in the first half of its fiscal year, representing a 40% increase from the prior year.

Earlier in the month, Rothschild & Co Redburn upgraded Intuit to Buy from Neutral and raised its price target to $700 from $670, citing potential upside driven by the company’s core products. The firm said QuickBooks and TurboTax are among the “most resilient to AI disruption risk,” supported by strong data advantages and network effects, which could support sustained growth.

Intuit Inc. (NASDAQ:INTU) provides financial management, tax, and compliance software solutions across consumer and business markets.

While we acknowledge the potential of INTU to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than INTU and that has 100x upside potential, check out our report about the cheapest AI stock.

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