5 Most Popular Rum Brands in the U.S.

In this article, we are going to discuss the 5 most popular rum brands in the U.S. If you want to check out our detailed analysis of the global rum market, the premiumization in the rum category, and the recent acquisitions in the rum industry, head to 20 Most Popular Rum Brands in the U.S.

5. Cruzan Rum

9-Liter Cases Sold in 2021: 791,000

Known locally as ‘The Rum of the Islands’, Cruzan Rum is rooted deep in the heart of St. Croix – the largest of the U.S. Virgin Islands. Once the rums are aged at the Cruzan distillery, they are then loaded into tankers and shipped stateside to begin the packaging and distribution process. 

Although the brand is now owned by the Japanese Beam Suntory, Inc., the founding Nelthropp family still operates the distillery and handles rum production. 

It was reported in 2022 that Beam Suntory, Inc. is in talks with banks and potential suitors to possibly offload some brands, a move that could also include Cruzan Rum.