5 Most Popular Desserts in America

4. S’mores

Score: 17

In 2022, almost 92 million American households identified as campers, with more than 6.4 million going camping for the first time. The popularity of the activity across the country has also increased the consumption of s’mores, one of the most favored camping foods. According to Fox Business, the purchase of s’mores’ ingredients on Instacart is up by 7.5% in 2023, with most purchases being in the state of Iowa.