5 Most Consumed Alcohols in the World

3. Liqueurs

Global Market Size in 2022: $128.9 billion

A liqueur is a distilled spirit like vodka or brandy that is sweetened with sugar or syrup, and oftentimes it also contains flavoring agents such as fruit, herbs, and oils. Most liqueurs are sweet, but some have a bitter taste as well, depending on the herbs used. As liqueurs pack a lot of flavor in, but are lower in alcohol than brown or white spirits, they are preferred by the more health-conscious consumers. 

Baileys was the largest global liqueur brand worldwide in 2022, with volume sales amounting to approximately 8.8 million 9 liter cases. Malibu ranked in second place, with sales of around 4.8 million cases last year.