5 Highest Quality Affordable Watch Brands

3. Citizen Watch Co., Ltd. (TSE: 7762.T)

Insider Monkey Score: 7

Citizen stands out for its exceptional uniqueness. It was founded in 1930 through a collaboration between Japanese and Swiss investors. Citizen gained widespread popularity with the introduction of their Promaster Dive watches. In the 1990s, their success soared with the invention of Atomic synchronization watches and highly reliable quartz movements. Even today, Citizen remains committed to its original mission of providing high-quality watches for everyone, making it one of the best affordable watch brands available. With a strong focus on technology and a rich horological history, a Citizen timepiece is a reliable and sensible choice. The brand offers many classic pieces below $1000, with some starting as low as $350 and $450.