In this article, we will list the 5 Heavily-Battered Consumer Stocks That Could Triple by 2027. Please visit 7 Heavily-Battered Consumer Stocks That Could Triple by 2027 if you would like to see the extended list and the methodology behind it.
5. Graphic Packaging Holding Company (NYSE:GPK)
On March 20, 2026, RBC Capital analyst Arun Viswanathan lowered the price target on Graphic Packaging Holding Company (NYSE:GPK) to $10 from $13 and maintained a Sector Perform rating after meeting with the company’s investor relations team. Arun Viswanathan said food demand remains soft but noted the stock’s 23% selloff appears to discount continued weak demand and potential energy inflation.
Earlier in the month, Graphic Packaging Holding Company (NYSE:GPK) disclosed in a regulatory filing that CEO Robbert Rietbroek purchased 44.3K shares of common stock on March 4 in a transaction valued at $501K.
Last month, Graphic Packaging Holding Company (NYSE:GPK) reported Q4 adjusted EPS of 29c, below the 35c consensus estimate, while revenue came in at $2.1B compared with the $2.03B consensus. CEO Robbert Rietbroek said “consumer affordability created a challenging market,” pointing to ongoing competitive pressure as a near-term headwind. Robbert Rietbroek added that the company is focused on operational execution, cost improvements, and generating free cash flow, while also reviewing its structure, operations, and portfolio to better allocate resources.
Graphic Packaging Holding Company (NYSE:GPK) designs, produces, and sells consumer packaging products through its Americas Paperboard Packaging and International Paperboard Packaging segments.
4. Whirlpool Corporation (NYSE:WHR)
On March 16, 2026, Raymond James said quarter-to-date major appliance industrial production is down 7% year over year through February, while daily AHAM data is estimated down 4%-6% over the same period, indicating Q1 industry production and wholesale shipments are tracking below Whirlpool’s expectation for flat to slightly down. Raymond James noted March benefits from an easier prior-year comparison and a five-week month, with February PPI pricing data due later in the week, and maintains a Market Perform rating on Whirlpool Corporation (NYSE:WHR).
On March 13, 2026, JPMorgan analyst Michael Rehaut lowered the price target on Whirlpool Corporation (NYSE:WHR) to $59 from $76 previously and maintained a Neutral rating, reducing 2026 and 2027 earnings estimates in a model update.
Earlier in the month, Stifel also lowered its price target on Whirlpool Corporation (NYSE:WHR) to $68 from $75 previously and kept a Hold rating, adjusting estimates for dilution following Whirlpool’s offering of common equity and depository shares, partly offset by interest rate savings, and now estimates FY26 EPS at $6.00.
Whirlpool Corporation (NYSE:WHR) manufactures and markets home appliances and related products and services globally.
3. The Estée Lauder Companies Inc. (NYSE:EL)
On March 23, 2026, The Estée Lauder Companies Inc. (NYSE:EL) confirmed it is in discussions regarding a potential business combination with Puig (PUGBY), under which the two companies could merge their businesses. The company noted that no final decision has been made and no agreement has been reached, adding that there can be no assurances regarding the deal or its terms unless an agreement is signed.
On March 12, 2026, The Estée Lauder Companies Inc. (NYSE:EL) filed a lawsuit against Jo Malone, her fragrance brand “Jo Loves,” and Zara’s UK business over the use of Malone’s name on certain products. The company said it owns the brand and rights to use the name following its 1999 acquisition, and stated that Malone’s use of “Jo Malone” in recent ventures “goes beyond that legal agreement,” referring to prior restrictions on commercial use of the name.
Earlier in March, The Estée Lauder Companies Inc. (NYSE:EL) announced an agreement, subject to regulatory approvals, to acquire the remaining interests in Forest Essentials, an Indian beauty brand. The deal is expected to close in the second half of calendar year 2026 and follows a minority investment made in 2008, which was later increased to 49% in 2020.
The Estée Lauder Companies Inc. (NYSE:EL) manufactures and sells skin care, makeup, fragrance, and hair care products worldwide.
2. Freshpet, Inc. (NASDAQ:FRPT)
On March 24, 2026, BofA noted that shares of Freshpet, Inc. (NASDAQ:FRPT) were down intraday following news of The Farmer’s Dog’s first launch into retail. The firm said the launch could lead to potential share leakage given the expanded distribution opportunity and added that two consecutive competitor launches raise concerns about the company’s competitive moat. BofA maintained a Neutral rating and an $80 price target on the shares.
Earlier in the day, The Farmer’s Dog announced it will launch at retail for the first time with Walmart (WMT), bringing its personalized meal plan service to Walmart.com beginning in April. The company said the move will “dramatically expand access to human-grade nutrition,” referring to broader availability of its products to dog owners across the United States.
On March 23, 2026, Benchmark raised its price target on Freshpet, Inc. (NASDAQ:FRPT) to $93 from $90 and maintained a Buy rating after attending a sell-side analyst event at the company’s Commercial Center of Excellence in New Jersey. Benchmark said Freshpet is “extending its competitive moat,” pointing to confidence that newer entrants are not pressuring its position, and added it is raising FY26 and FY27 estimates based on a modest acceleration in volume trends.
Freshpet, Inc. (NASDAQ:FRPT) produces and sells natural fresh meals and treats for dogs and cats across North America and Europe.
1. The Kraft Heinz Company (NASDAQ:KHC)
On March 23, 2026, Piper Sandler lowered the price target on The Kraft Heinz Company (NASDAQ:KHC) to $24 from $26 and maintained a Neutral rating. Piper Sandler said the company’s shift toward increased investment in its brands and capabilities is “the right thing” and “long overdue,” while noting CEO Steve Cahillane has relevant experience but faces a significant turnaround following years of underinvestment. Piper Sandler added that U.S. retail sales momentum remains pressured, with additional headwinds expected from the rollout of SNAP work requirements.
On March 21, 2026, Kraft Heinz Canada announced a C$250M investment to modernize its Mont Royal factory in Montreal, with plans to upgrade plant systems to improve efficiency, sustainability, and innovation. The company said the investment will also support new production volume at the facility, which employs over 1,000 workers, and is intended to strengthen domestic manufacturing and support local communities. President Simon Laroche said the move reflects a long-standing commitment to producing food in Canada and highlighted the role of the Mont Royal facility in supplying key products.
On March 18, 2026, The Kraft Heinz Company (NASDAQ:KHC) and the National Football League announced a five-year global strategic partnership, with Kraft Heinz becoming the league’s first global condiment partner and expanding brand visibility through stadium presence, co-branded marketing, and retail activations.
The Kraft Heinz Company (NASDAQ:KHC) manufactures and markets food and beverage products globally.
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