5 Fastest-Growing Spirit Brands in the World

In this article, we are going to discuss the 5 fastest-growing spirit brands in the world. If you want to check out our detailed analysis of the global spirits market, the success of celebrity-owned liquors, and the fastest growing alcohol category in the world, head to 20 Fastest-Growing Spirit Brands in the World. 

5. Royal Challenge

Category: Indian Whisky

Cases Sold in 2022: 7.2 million

Growth in Sales Volume: 52.5%

With a perfect fusion of Scotch, Indian malts, and grain spirits that’s been blended to perfection, Royal Challenge is a truly royal whisky experience. First released in the Indian market in the 1980s, RC has become a popular brand in the country that consumes three times more whisky than the U.S.

A subsidiary of Diageo, United Spirits markets products under McDowell’s No.1, Royal Challenge, Signature, Antiquity, and other brand names. It also imports, manufactures and markets Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff, and Cîroc in India.