5 Creative Ways to Attract Customers

4. Invest In Experiential Guerrilla Marketing

Score: 17

Experiential guerrilla marketing refers to the use of unconventionally creative ways to attract customers, where the consumers get to interact with your product. These strategies are often low-cost and rely on personal interactions and viral social media trends to send the message. One such example is from Coca-Cola Co (NYSE:KO), where the brand installed a super-sized vending machine at a college campus that required students to pick each other up in order to press the two-for-one button at the top.