In this article, we are going to discuss the 5 countries with the most beautiful culture in the world. If you want to check out our detailed analysis of the global tourism industry, the revival of the tourism sector, and the recent investments in heritage tourism, head to 15 Countries with the Most Beautiful Culture in the World.
5. Greece
Insider Monkey Score: 8
Discovering the beauty of Greece is a journey through time, history, and culture. Known as the cradle of western civilization and the birthplace of democracy, Greece is a country of ancient traditions, refreshing gastronomy, vivid art, and scenic landscapes, putting it among the Most Beautiful Countries in Europe.
The Greek tourism sector stands to gain from the total $54 billion in funding from the country’s national recovery and resilience plan. Investments in tourism with particular focus on health and wellness as well as spa tourism, gastronomy and diving tourism, port upgrades, beach accessibility, and special training and upskilling programs for tourism sector employees are areas expected to receive funding under the national recovery plan.
4. Spain
Insider Monkey Score: 9
Famous for its flamenco dancing, football clubs, mesmerizing food, stunning art, and distinctive folklore, Spain promises an enchanting journey to anyone looking to explore a wealth of colorful cultures. It is a vibrant country, with sounds of bustling streets bursting with music and scents of fresh spices and flowers filling the air.
In 2022, the Spanish Government announced an investment of €35 million ($37.9 million) for the maintenance and rehabilitation of the country’s historical heritage for tourism use.
3. India
Insider Monkey Score: 10
From languages to food and clothes to music, everything about India is unique. The South Asian country offers a richness of traditions, customs, and beliefs, dating back thousands of years. The spirit of India is expressed year-round in festivals as diverse as the country’s landscapes and as lively as its people.
The tourism industry in India has shown promising signs of revival since the pandemic and the country’s foreign exchange earnings through tourists were reported to be around $16.4 billion in 2022.
2. China
Insider Monkey Score: 12
As one of the oldest and largest civilizations in the world, it comes as no surprise that China is the country with the highest number of Intangible Cultural Heritage elements recognized by UNESCO. During the past few decades, the country has gone through an extraordinary process of modernization, but it still hasn’t lost sight of its glorious past riches and has invested significant resources into the promotion and preservation of cultural heritage.
Even after the lockdowns are over, the number of foreign tourists visiting China is only a fraction of pre-pandemic levels, with the sector relying on domestic travel to survive.
1. Japan
Insider Monkey Score: 14
There are many good reasons to visit Japan – colorful shrines, maiko and geisha culture, and the multi-course kaiseki ryori meals are top of the list for many. Japan offers a perfect blend of the ancient traditional and the ultramodern, and the beauty of its culture lies in its intricacy, elegance, grace, and simplicity.
Topping our list, Japan is the Number 1 Country in Cultural Beauty.
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