5 Best Tequila Brands of 2023

In this article, we will discuss the 5 Best Tequila Brands of 2023. To go through our industry overview and see other famous tequila brands, click 21 Best Tequila Brands of 2023.

5. Ocho

Ocho is a premium tequila brand that specializes in producing single-estate, 100% agave tequilas. Founded in 2007 by Tomas Estes, a tequila expert and author, and Carlos Camarena, a third-generation tequilero, this best-selling brand set itself apart from others by introducing the concept of terroir to tequila, noting production year and agave selection location on each label, showing that each batch is unique.

Ocho comes in a range of tequilas, including blanco, reposado, and añejo, as well as limited edition and vintage bottlings. The brand has won numerous awards and accolades for its high-quality tequilas, including recognition from the Tequila Regulatory Council and the International Wine and Spirit Competition.

4. Casamigos

Casamigos, a premium tequila brand with an A-list history, was co-founded by actor George Clooney, entrepreneur Rande Gerber, and real estate developer Mike Meldman in 2013. All the tequilas in the Casamigos line are made with 100% Weber blue agave with agave piñas that are slow-roasted in brick ovens. One of the distinguishing features of Casamigos is their smooth and approachable taste, as the tequilas have a mellow flavor profile that is well-suited for sipping and mixing in cocktails.

Casamigos reported a whopping 95.6% sales increase to 2.2 million cases in 2021, far outpacing all other million-case-selling Tequila brands. The brand’s volumes have nearly double on an annual basis since 2017, the year it was acquired by drinks giant Diageo plc (NYSE:DEO) in a deal worth up to $1 billion.

3. Patrón

One of the most popular tequila brands available on the market, the original Patrón began production at one of Mexico’s oldest distilleries, Casa 7 Leguas. The Bacardi-owned brand produces high-quality, ultra-premium tequilas, that like all tequilas, are produced in Mexico from the “corazon” (core) of the blue agave plant.

In addition to its core range of tequilas, Patrón also produces limited edition and specialty bottlings, including its Patrón en Lalique series, which features tequila housed in handmade crystal decanters.  In 2021, the tequila brand recorded volume sales of 3.2 million 9 liter cases worldwide. Over the past decade, the brand’s sales volume has grown by over one million cases.

2. Don Julio

Don Julio is a premium tequila brand that was founded in 1942 by tequilero Don Julio González. Don Julio has won numerous awards and accolades for its tequilas, including recognition from the San Francisco World Spirits Competition and the International Wine and Spirit Competition. Available in blanco, reposado, añejo, 70 añejo claro, 1942, and Real, Don Julio’s special releases include Double Cask, Private Cask, and Double Cask Lagavulin editions.

With sales growing by more than 50% from 2020 to 2021, Don Julio forms an integral part of Diageo plc (NYSE:DEO)’s spirits strategy, with sales of the brand up seven-fold since 2014.

1. Jose Cuervo

Jose Cuervo, one of the oldest and most well-known tequila brands in the world, was founded in 1795 by José María Guadalupe de Cuervo. The brand  has been in the tequila game for more than 250 years and is recognized as the first tequila brand to bottle the spirit individually. It is offered in lower-end varieties, in addition to traditional plata, reposado, and añejo, and a premium Reserva de la Familia line which includes platino, reposado, and extra añejo.

One of the most notable names in Becle, S.A.B. de C.V. (BMV:CUERVO)’s portfolio, Jose Cuervo’s sales grew by 8% from 2020 to 2021 to 7.9 million cases worldwide. This is equal to approximately 1.61 billion 44ml tequila shots, marking it as the leader of amongst tequila brands.

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