5 Best Stocks to Buy in Falling Markets According to Wall Street Analysts

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1. Colgate-Palmolive Company (NYSE:CL)

On May 4, 2026, Morgan Stanley raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $100 from $95 while maintaining an Overweight rating on the shares. The firm said it believes Colgate-Palmolive is back on track for 3%-4% organic sales growth and added that it is becoming increasingly bullish on the company’s near- and long-term outlook.

JPMorgan also raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $96 from $95 and maintained an Overweight rating following the Q1 report. The firm said Colgate remains well-positioned to outperform peers due to its greater exposure to faster-growing emerging markets.

Similarly, Goldman Sachs raised the firm’s price target on Colgate-Palmolive Company (NYSE:CL) to $100 from $98 and kept a Buy rating on the shares. The firm cited the company’s stronger-than-expected Q1 results, highlighting better-than-expected organic sales growth, gross margin performance, and operating margins despite a 10% increase in advertising spending during the quarter.

Colgate-Palmolive Company (NYSE:CL) manufactures and sells consumer products globally.

While we acknowledge the potential of CL to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than CL and that has 100x upside potential, check out our report about the cheapest AI stock.

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