5 Best Korean Stocks to Buy

3. Coupang, Inc. (NYSE:CPNG)

Stock Upside: 49.05%

Number of Hedge Fund Holders: 94

Coupang, Inc. (NYSE:CPNG) is one of the best Korean stocks to buy. On March 2, Morgan Stanley analyst Seyon Park trimmed the firm’s price target on Coupang, Inc. (NYSE:CPNG) to $29 from $31, while maintaining an Overweight rating.

The cut follows Coupang’s Q4 2025 earnings miss reported on February 26. In the earnings report, the company posted an EPS loss of $0.01 and undershot the $0.02 consensus estimate. Quarterly revenue came in at $8.84 billion, falling short of the $9.12 billion expectation, though it was still up 10.9% year over year.

Besides the financial report, Morgan Stanley acknowledged ongoing headwinds from a major data breach that exposed the personal information of over 33 million customers. The incident led to the resignation of CEO Park Dae-jun and is expected to weigh on growth and profitability over the next few months through, according to the analysts, higher cybersecurity spending and lingering damage to customer sentiment.

On the positive side, Morgan Stanley noted that Coupang has largely moved past the worst of the breach’s regulatory fallout. Analyst Park noted that operational performance in Korea shows improvement and the company’s expansion in Taiwan is progressing well. These are the reasons Park gave for holding the Overweight stance despite the cut.

This is actually Morgan Stanley’s second consecutive price target reduction on Coupang. The firm had already cut its target to $31 from $35 in December 2025 when the data breach first surfaced.

Coupang, Inc. (NYSE:CPNG) is a South Korean e-commerce company. It operates an online retail platform offering products across categories such as consumer goods, electronics, apparel, and groceries. This is supported by its logistics network known as “Rocket Delivery.” The company also provides food delivery, fintech, and video streaming services.