1. Planet Fitness, Inc. (NYSE:PLNT)
On May 15, 2026, UBS lowered the firm’s price target on Planet Fitness, Inc. (NYSE:PLNT) to $79 from $120 while maintaining a Buy rating on the shares. The firm said Planet Fitness is expected to face lower EBITDA growth and softer same-store sales assumptions, with valuation multiples moving closer to broader sector averages despite the company’s asset-light franchise model and improving visibility into unit expansion. UBS added that there could still be room for a rerating if sales trends stabilize and execution improves.
On May 12, 2026, Stifel analyst Chris O’Cull lowered the firm’s price target on Planet Fitness, Inc. (NYSE:PLNT) to $80 from $90 while maintaining a Buy rating on the shares. Stifel described the company’s Q1 report as disappointing but said the current valuation appears to provide meaningful downside support for longer-term investors.
Earlier in the month, Planet Fitness, Inc. (NYSE:PLNT) reported Q1 adjusted EPS of 74c, versus the consensus estimate of 63c. Revenue totaled $337.24M, versus the consensus estimate of $297.87M. System-wide same club sales increased 3.5% during the quarter. CEO Colleen Keating said first-quarter top- and bottom-line results exceeded expectations, though net member growth started the year slower than anticipated due to both internal and external headwinds during the company’s peak sign-up season. Keating added that the company is refining its marketing strategy to prioritize demand capture and member growth while also pausing its planned nationwide Black Card price increase pending a broader pricing review. Management said these actions are intended to better position the business for stronger revenue and earnings performance in 2027. The company also reiterated its long-term view that the fitness industry continues benefiting from favorable secular trends tied to growing health and wellness awareness.
Planet Fitness, Inc. (NYSE:PLNT) franchises and operates fitness centers under the Planet Fitness brand.
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