5 Best Consumer Staples Stocks to Invest In

3. e.l.f. Beauty, Inc. (NYSE:ELF)

On April 23, 2026, TD Cowen lowered its price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $90 from $100 and maintained a Buy rating as part of a broader Q1 preview for beauty companies. The firm said it sees potential revenue upside for e.l.f. but flagged reinvestment risk and a likely softer fiscal 2027 outlook.

On April 15, 2026, Citi analyst Filippo Falorni lowered his price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $87 from $115 and maintained a Buy rating as part of a broader preview across beverage, household, and personal care companies. The firm said investor attention is shifting toward margin risks tied to higher oil prices and rising commodity costs.

Earlier in the month, BofA lowered its price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $93 from $115 and maintained a Buy rating. The firm noted the stock had fallen 16% year-to-date and said part of that decline appeared tied to concerns surrounding the Middle East conflict, though it described that impact as perception-driven given e.l.f.’s limited exposure to the region. BofA also pointed to weaker sales trends at Ulta Beauty, Inc. due to delayed shelf resets caused by winter weather disruptions.

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under brands including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare.