36Kr Holdings Inc. (NASDAQ:KRKR) Q3 2022 Earnings Call Transcript

Jing Chen: I will translate myself. My question is about short video business. Can you give more color on the future plan for development and commercialization of your video? Thank you.

Dagang Feng: So, our short video business is a very important strategy for the end. And so, we used to service more to be customers and so, the short video will service more the end customers and will also help us to obtain more collaboration toward the end brands but also products more attention from the words by user growth. Okay. From the perspective of the end users short video business have generated frequent recognition from the industry in the past year. So for example, 36Kr recently received two gold medals and one copper medal at the China content marking award is the one of the most recognizable award in the industry. So CCMA highly praised 36Kr’s excellence in original content production, and content marketing capabilities.

In addition, you should remember our followers on Bilibili surpassed 1.5 million at the end of October. Many of our original videos have also amassed a high number of streams. Among them, our original content of topics, released at the end of November has racked up more than 4 million reviews on Bilibili. So the most important thing is that our rank in the institutional medium is so much high. Some of them are like government, or the individual medium that was just beyond us. But as for the institutional media, we are like the first one in the Bilibili. In terms of commercialization short video revenue doesn’t force our economy, 15% of our total advertising revenue, an increase compared to the same period last year. The short video formats only effectively increase our average revenue for advertising customer.

And it also enhanced the comprehensive of our service to a certain extent, enabling us to provide services to a broader array of advertisers. Thank you.

Operator: And there are no further questions. And I’d like now to turn the conference back over to the company for closing remarks.

Yang Li: Thank you once again for joining us today. If you have further questions, please feel free to contact 36Kr’s investor relations with the contact information provided on our website.

Operator: This concludes this conference call. You may now disconnect your line. Thank you.