3 Colossal Reasons to Stay Invested: Coca-Cola (KO), Berkshire Hathaway Inc. (BRK.A)

Apple Inc. (NASDAQ:AAPL) is attractive for a long list of reasons, notably its ability to anticipate, manufacture, and market wildly sought-after products. With $40 billion in balance sheet cash and short-term investments, the company possesses some of the strongest financials of any company on the planet. Apple’s recent share price tumble suggests a more guarded outlook for the company, but doesn’t fully appreciate the exceptional demand for Apple’s current and anticipated iDevices.

Even take a cue from the greatest investor of our time and look at Warren Buffett’s Berkshire Hathaway Inc. (NYSE:BRK.A) , a holding company of many diverse businesses including insurance, railroads, manufacturing, and retail. Berkshire recently bought back $1.2 billion of its own shares from the estate of a long-time investor and upped its share-repurchase guidelines to allow further purchases at 1.2 times book value, signaling Buffett thinks Berkshire trades at a reasonably cheap valuation. Fool senior banking analyst Matt Koppenheffer outlines even more reasons the stock appears a great value in today’s market.

Get invested, stay invested
Yes, the market will go up, and it’ll go down. But wise investors continue to buy great companies with long track records of success through all market cycles. Even with the Dow nearing all-time highs, there are still fantastic buys in today’s market. And there’s no better time than now to invest the dollars you don’t need until a decade down the road.

The article 3 Colossal Reasons to Stay Invested originally appeared on Fool.com and is written by Nicole Seghetti.

Fool contributor Nicole Seghetti owns shares of Apple. The Motley Fool recommends Apple, Berkshire Hathaway, and Coca-Cola. The Motley Fool owns shares of Apple and Berkshire Hathaway.

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