In this article, we will take a look at the 20 best online jewelry stores in the world. If you want to skip our detailed analysis, you can go directly to 5 Best Online Jewelry Stores In the World.

According to a report by Grandview Research, the global jewelry market size was valued at $340.69 billion in 2022. The global jewelry market is expected to grow from $353.26 billion in 2023 to $482.22 billion in 2030 at a compound annual growth rate (CAGR) of 4.6%. The jewelry market is segmented into five primary categories, such as rings, necklaces, earrings, and bracelets. In 2022, rings accounted for the largest segment, with a market share of 33.7%. Asia Pacific was the most dominant region, contributing 60% to the jewelry market. India and China were among the prominent countries in the region, garnering high demand for jewelry and jewelry products. You can also check out some of the top jewelry exporting countries in the world. 

How Has Online Shopping Shaped the Jewelry Industry?

Like every other sector, the jewelry industry has changed immensely from the growing demand for online shopping. On July 14, Bloomberg shared the story of a French high-end jewelry brand, Reza. The brand, based in France, has shifted its headquarters to New York City. Since then, Reza has been directing resources to innovate its e-commerce strategy, aiming to penetrate the jewelry market in NYC. 

According to the report, the company builds trust with its clients using different strategies. The company posts high-quality videos and photos of its gemstones and offers customers a generous return policy with a 100% satisfaction guarantee. Additionally, Reza is also in the process of developing a virtual try-on tool that allows clients to see how the piece would look on them before they add the item to the cart. The company hopes such strategies will help the business build consumer confidence in the brand. 

Prominent Names in the Jewelry Industry

Some of the leading jewelry companies in the world include Signet Jewelers Limited (NYSE:SIG), Pandora A/S (OTC:PANDY), and Brilliant Earth Group, Inc. (NASDAQ:BRLT). You can also check out some of the biggest jewelry companies in the world. 

Signet Jewelers Limited (NYSE:SIG) is one of the largest retailers of jewelry in the world. The Zale Corporation is a jewelry brand and retailer owned by Signet Jewelers Limited (NYSE:SIG). On November 1, Signet Jewelers Limited (NYSE:SIG) reported that Zales, the leading diamond store, launched a new campaign called “Love Real.” The new campaign is focused on the brand message that jewelry has helped couples and individuals celebrate precious moments for the past 100 years. In addition to the “Love Real” campaign, Zales has also launched a campaign for its new Vera Wang Love collection, “When You Know You Know.” The two campaigns have similar themes and focus on bringing authentic storytelling with real couples to the surface. Such focused strategies help people connect with the brand on a personal level. 

Pandora A/S (OTC:PANDY) is a leading designer and manufacturer of contemporary jewelry based in Denmark. On October 4, Pandora A/S (OTC:PANDY) reported its partnership with the British Fashion Council for the Fashion Awards 2023. The awards are set to take place in London on December 4, 2023. The company is set to work with the British Fashion Council to represent the award show as a platform for global entertainment. The two strategic partners aim to enhance the intersection of culture and entertainment and provide a platform for creative talent to outshine. The report also highlights some of the important goals of Pandora A/S (OTC:PANDY) regarding sustainability. According to the report, the company will produce all its jewelry items using recycled gold and silver by 2025. Such strategic moves by the company explain why it is one of the favorite jewelry brands among people across the globe. 

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is a jewelry company based in the United States. The company is committed to sustainability. The company produces jewelry by recycling raw materials such as gold and silver. On October 19, Brilliant Earth Group, Inc. (NASDAQ:BRLT) launched “The Sol Collection.” The launch of the collection marks the first-ever omni-channel brand campaign for the company. The company partnered with a leading actress, Camila Morrone, to showcase their jewelry via city takeovers in New York City, Los Angeles, and San Francisco. The new collection has eight signature pieces of jewelry. These pieces are made using recycled gold, silver, and conflict-free diamonds. The campaign integrates physical and digital touchpoints to reach customers.

Jewelry is a popular luxury good and accessory, used by people of all ages. You can find some of the best jewelry available at online stores at discounted prices. With that, let’s take a look at the 20 best online jewelry stores in the world.

Our Methodology

Our methodology for identifying the 20 best online jewelry stores in the world employed a consensus approach. We consulted 6 reports, including Insider, Purewow Fashion, Stylecaster, Yahoo, Byrdie, and Forbes. This process was a pivotal step in curating our initial pool of 25 online jewelry stores. We determined the top 20 names through an assessment based on the item count across all 6 sources and the global search volume as of November 7, 2023. Data for the global search volume was sourced from Semrush and is updated every month. The list is in ascending order of the item count, and the monthly global search volume, as of November 7, 2023, was used as a tiebreaker for items with the same number of mentions.

20 Best Online Jewelry Stores In the World

20. Aurate 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 30,600

Aurate is a sustainable fine jewelry online store. The company sells handmade jewelry items such as necklaces, bracelets, engagement rings, and contemporary rings. The company has a global search volume of 30,600 as of November 7, 2023.

Signet Jewelers Limited (NYSE:SIG), Pandora A/S (OTC:PANDY), and Brilliant Earth Group, Inc. (NASDAQ:BRLT) are some of the leading jewelry companies in the world. 

19. Angara 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 30,600

Angara is one of the best online stores in the world with a global search volume of 30,600 as of November 7, 2023. Angara sells a range of handmade jewelry items including rings, earrings, pendants, and engagement rings.

18. Ring Concierge 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 36,800

Ring Concierge sells custom-made fine jewelry. The company is led by women and offers a range of jewelry items targeted at women. The company has a global search volume of 36,800 as of November 7, 2023.

17. Missoma 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 89,300

Missoma specializes in the creation of contemporary jewelry using recycled gold and silver. Missoma sells a range of items including rings, necklaces, bracelets, and earrings. Missoma has a global search volume of 89,300 as of November 7, 2023.

16. Verlas 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 110,400

According to our methodology, Verlas is one of the best online jewelry stores in the world. Verlas specializes in the production of fine jewelry using earth-born and lab-born diamonds. Verlas has a global search volume of 110,400 as of November 7, 2023.

15. James Allen

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 123,100

With a global search volume of 123,100, James Allen ranks as one of the best online jewelry stores in the world. James Allen uses conflict-free diamonds to create earrings and rings.

14. Brilliant Earth 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 202,400

Brilliant Earth Group, Inc. (NASDAQ:BRLT) is one of the best online jewelry stores in the world. The jewelry store specializes in the sale of jewelry with diamonds and gemstones that are ethically sourced. Brilliant Earth Group, Inc. (NASDAQ:BRLT) has a global search volume of 202,400 as of November 7, 2023. 

13. Studs 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 232,400

With a global search volume of 232,400 as of November 7, 2023, Studs ranks among the best online jewelry stores in the world. The company sells a range of products including studs, hoops, chains, clickers, cuffs, and huggies.

12. Montserrat 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 382,000

According to our methodology, Montserrat New York is one of the best online jewelry stores in the world. Montserrat New York sells a range of items on its online store such as rings, necklaces, and bracelets.

11. Gldn

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 436,200

Gldn is one of the best online jewelry stores with a global search volume of 436,200 as of November 7, 2023. Gldn produces and sells handmade jewelry made to order. The company sells a range of jewelry items including necklaces, bracelets, rings, and earrings.

10. Net-a-Porter 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 506,600

With a global search volume of 506,000 as of November 7, 2023, Net-a-Porter ranks among the best online jewelry stores in the world. The company houses a range of brands on its platform such as Gucci, Saint Laurent, Givenchy, Valentino, Stella McCartney, and Dolce & Gabbana to name a few.

9. Agmes 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 8.1 Million 

According to our methodology, Agmes is one of the best online jewelry stores in the world. Agmes is based in New York and specializes in the sale of clean-line jewelry items. Agmes has a global search volume of 8.1 million as of November 7, 2023.

8. Etsy 

Number of Mentions: 3

Global Search Volume as of November 7, 2023: 25 Million

Etsy, Inc. (NASDAQ:ETSY) is a leading e-commerce company selling handmade and vintage items such as jewelry, bags, clothing, home decor, and furniture to name a few. Etsy, Inc. (NASDAQ:ETSY) sells a range of jewelry items including necklaces, earrings, rings, bracelets, and watches. Etsy, Inc. (NASDAQ:ETSY) has a global search volume of 25 million as of November 7, 2023.

7. Vrai 

Number of Mentions: 4

Global Search Volume as of November 7, 2023: 53,400

With a global search volume of 53,400 as of November 7, 2023, Vrai is one of the best online jewelry stores in the world. Vrai produces fine jewelry using ethical and man made diamonds. The company also recycles gold for its pieces.

6. Catbird 

Number of Mentions: 4

Global Search Volume as of November 7, 2023: 105,400

According to our methodology, Catbird is one of the best online jewelry stores in the world, with a global search volume of 105,400 as of November 7, 2023. The company specializes in making jewelry with ethically sourced gold and conflict-free stones.

For investors looking to increase their exposure to the jewelry industry, some stocks they can consider researching include Signet Jewelers Limited (NYSE:SIG), Pandora A/S (OTC:PANDY), and Brilliant Earth Group, Inc. (NASDAQ:BRLT).

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Disclosure: None. 20 Best Online Jewelry Stores In the World is originally published on Insider Monkey.