2 Great Signs for Ford Motor Company (F)

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Consider this
In Fast Company’s 2013 Most Innovative Companies ranking, Ford is the only full-line automaker recognized in the top 50! It joins big names like Nike, Amazon, Apple, and Google. The reasoning behind the innovative success is highlighted by recent efforts, including the Silicon Valley lab where Ford engineers get a chance to work with some of the best technology minds in the game. The newly redesigned Fusion, which is expected to sell well, has an abundance of innovative features at a reasonable price tag. Those features include one of the most advanced driver assist systems, adaptive cruise control, and lane keeping system. Ford also has the award-winning SYNC system that enables drivers to use voice technology to help keep focus on the road while completing other tasks. Ford will be working to incorporate its best innovation into the reborn Lincoln brand, and it will be key for taking market share.

Bottom line
Gone are the days where domestic brands can’t match the quality of imports – Lincoln proves that with J.D. Power’s No. 3 ranking. Innovation will be top-notch going forward as its engineers will be working side by side with the most creative minds in Silicon Valley. It has an executive team with a track record of success, and will be able to mold Lincoln into a relevant brand. There’s reason for investors to be excited, as Lincoln represents incremental gains in vehicle sales; it can only go up from its recent low. In five years, if Lincoln has established itself as a worthy competitor and gained market share, it will help propel Ford stock to new heights. I like what I see in Ford, and I’m putting my trust in management to focus on rebuilding Lincoln as its next big step.

The article 2 Great Signs for Ford originally appeared on Fool.com.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford.

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