16 Most Favored Financial Pure Plays Under $100 According to Hedge Funds

12. XP Inc. (NASDAQ:XP)

Sector/Industry: Financial (Capital Markets)

Share Price: $16.54

Potential Upside: 47.1%

Number of Hedge Fund Holders: 22

XP Inc. (NASDAQ:XP) is one of the best financial pure plays under $100 according to hedge funds.

On December 12, Bank of America analyst Mario Pierry assigned a Hold rating to XP Inc. (NASDAQ:XP), with a price target of $22, according to TipRanks. Despite his neutral view, he estimates approximately 34% upside for the stock.

According to the TipRanks report, Pierry referred to the company CEO’s strategic priorities for 2026, where the focus will shift towards standardization of services in line with a new framework for Independent Financial Advisors, and premium services for lower-tier customers. Moreover, the company is also planning to invest more in expanding its B2C distribution channels and developing alternative ones.

The report also said that the above strategic priorities will improve the overall customer engagement; however, the earnings forecasts show limited upside in the near to medium term. This is due to lower expected improvement in earnings yield, and circa 8% growth is anticipated for the coming year. This has led to Pierry’s cautious stance on XP Inc. (NASDAQ:XP).

However, the consensus 1-year median price target for XP Inc. (NASDAQ:XP) is $24.33, resulting in an upside of above 47%. These forecasts stem from 3 analyst ratings assigned to the stock as of December 30 closing. 2 analysts gave Buy calls, and 1 was a Hold call.

XP Inc. (NASDAQ:XP) is a technology-enabled platform offering various investment, credit, and pension products at low fees. They deliver wealth management, investment funds, and private pension services, covering diverse asset classes including equities, fixed income, and alternatives across both public and private markets.