15 Software Stocks With the Highest Upside Potential

4. HubSpot, Inc. (NYSE:HUBS)

Potential Upside: 73.4%

Number of Hedge Fund Holders: 63

On January 13, Ryan Macwilliams of Wells Fargo maintained his Buy rating on the stock, along with the price target of $600. The firm’s price target offers a further 73% upside from the current levels. This upside is the same as that of the median Wall Street analysts’ upside, as per 38 analysts covering the stock.

In addition to Wells Fargo, Barclays also reiterated its Buy rating on the stock on January 12. However, the firm lowered its price target for the stock from $575 to $525, implying a further 50% upside from the current levels. The firm adjusted the target price as part of its broader update across the software sector tied to its 2026 outlook.

According to the analyst, the firm continues to see a favorable environment for the software stocks as 2026 approaches. Barclays also noted that the macroeconomic conditions and  IT spending remain stable. The firm also noted that stock valuations across the sector are relatively low, while software equities are currently out of favor. Together, these factors create an attractive opportunity for long-term investors.

HubSpot, Inc. (NYSE:HUBS) operates as a cloud-based customer relationship management (CRM) platform provider. The company provides its CRM platform to businesses across Europe, the Americas, and the Asia Pacific. Its platform consists of Marketing Hub, Sales Hub, Service Hub, and Content Hub.