13G Filing: Rima Senvest Management and TrueCar Inc (TRUE)

TrueCar Inc (NASDAQ:TRUE): Richard Mashaal’s Rima Senvest Management filed an amended 13D.

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You can access the original SEC filing by clicking here.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Senvest Management 0 5,949,685 0 5,949,685 5,949,685 5.95%
Richard Mashaal 0 5,949,685 0 5,949,685 5,949,685 5.95%

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Page 1 of 8 – SEC Filing

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*

TrueCar,
Inc.

(Name of Issuer)

Common Stock,
$0.0001 par value

(Title of Class of Securities)

89785L107

(CUSIP Number)

November
7, 2017

(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
¨ Rule 13d-1(b)
ý Rule 13d-1(c)
¨ Rule 13d-1(d)
(Page 1 of 8 Pages)

______________________________

*The remainder of
this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information
required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities
Exchange Act of 1934 (“Act“) or otherwise subject to the liabilities of that section of the Act but shall be subject
to all other provisions of the Act (however, see the Notes).

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Page 2 of 8 – SEC Filing

1

NAME OF REPORTING PERSON

Senvest Management, LLC

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ¨

(b) ¨

3 SEC USE ONLY
4

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5

SOLE VOTING POWER

0

6

SHARED VOTING POWER

5,949,685

7

SOLE DISPOSITIVE POWER

0

8

SHARED DISPOSITIVE POWER

5,949,685

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

5,949,685

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

5.95%

12

TYPE OF REPORTING PERSON

OO, IA

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Page 3 of 8 – SEC Filing

1

NAME OF REPORTING PERSON

Richard Mashaal

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ¨

(b) ¨

3 SEC USE ONLY
4

CITIZENSHIP OR PLACE OF ORGANIZATION

Canada

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
5

SOLE VOTING POWER

0

6

SHARED VOTING POWER

5,949,685

7

SOLE DISPOSITIVE POWER

0

8

SHARED DISPOSITIVE POWER

5,949,685

9

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

5,949,685

10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨
11

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

5.95%

12

TYPE OF REPORTING PERSON

IN, HC

 

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Page 4 of 8 – SEC Filing

Item 1(a) Name of Issuer.
TrueCar, Inc. (the “Issuer“)
Item 1(b). Address of Issuer’s Principal Executive Offices.

120 Broadway, Suite 200

Santa Monica, California 90401

Item 2(a). Name of Person Filing.

This statement is filed by
Senvest Management, LLC and Richard Mashaal.

The reported securities are held in the account
of Senvest Master Fund, LP (the “Investment Vehicle“).

Senvest Management, LLC serves as investment
manager of the Investment Vehicle. Richard Mashaal is the managing member of Senvest Management, LLC. Mr. Mashaal may be deemed
to have voting and dispositive powers over the securities held by the Investment Vehicle.

Senvest Management, LLC may be deemed to beneficially
own the securities held by the Investment Vehicle by virtue of Senvest Management, LLC’s position as investment manager of the
Investment Vehicle. Mr. Mashaal may be deemed to beneficially own the securities held by the Investment Vehicle by virtue of Mr.
Mashaal’s status as the managing member of Senvest Management, LLC. None of the foregoing should be construed in and of itself
as an admission by any Reporting Person as to beneficial ownership of the securities reported herein.

Item 2(b). Address of Principal Business Office.

Senvest Management, LLC

540 Madison Avenue, 32nd Floor

New York, New York 10022

Richard Mashaal

c/o Senvest Management, LLC

540 Madison Avenue, 32nd Floor

New York, New York 10022

Item 2(c). Place of Organization.

Senvest Management, LLC – Delaware

Richard Mashaal – Canada

Item 2(d). Title of Class of Securities.
Common Stock, $0.0001 par value

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Page 5 of 8 – SEC Filing

Item 2(e). CUSIP Number.
89785L107
Item 3. If this Statement is Filed Pursuant to §§ 240.13d-1(b) or 240.13d-2(b), or (c), check whether the Person Filing is a:
(a) ¨ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b) ¨ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c) ¨ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d) ¨ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e) ¨ An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f) ¨

An employee benefit plan or endowment fund in
accordance with § 240.13d-1(b)(1)(ii)(F);

(g) ¨

A parent holding company or control person in
accordance with §240.13d-1(b)(1)(ii)(G);

(h) ¨

A savings association as defined in Section 3(b)
of the Federal Deposit Insurance Act (12 U.S.C.1813);

(i) ¨

A church plan that is excluded from the definition of an investment
company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j) ¨ A non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J);
(k) ¨ Group, in accordance with §240.13d-1(b)(1)(ii)(K).

 If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please

 specify the type of institution: __________________________________________

Item 4. Ownership.
The information required by Items 4(a) – (c) is set forth in Rows (5) – (11) of the cover page for each Reporting Person hereto and is incorporated herein by reference for each such Reporting Person. The percentages set forth in this Schedule 13G are calculated based upon an aggregate of 99,986,517 shares of Common Stock outstanding as of November 3, 2017 as reported in the Issuer’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2017 filed with the Securities and Exchange Commission on November 9, 2017.
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable.

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Page 6 of 8 – SEC Filing

Item 6. Ownership of More Than Five Percent on Behalf of Another Person.
The Investment Vehicle has the right to receive and the power to direct the receipt of dividends from, and the proceeds from the sale of, more than 5% of the Common Stock.
Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not applicable.
Item 8. Identification and Classification of Members of the Group.
Not applicable.
Item 9. Notice of Dissolution of Group.
Not applicable.
Item 10. Certification.
By signing below each Reporting Person certifies that, to the best of his or its knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

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Page 7 of 8 – SEC Filing

SIGNATURE

After reasonable inquiry and to the best of
my knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and
correct.

Date:  November 9, 2017
SENVEST MANAGEMENT, LLC
By:  /s/ Bobby Trahanas
Name:  Bobby Trahanas
Title:    Chief Compliance Officer
/s/ Richard Mashaal
RICHARD MASHAAL

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Page 8 of 8 – SEC Filing

Exhibit A

JOINT FILING AGREEMENT

The undersigned
acknowledge and agree that the foregoing statement on Schedule 13G is filed on behalf of each of the undersigned and that all subsequent
amendments to this statement on Schedule 13G shall be filed on behalf of each of the undersigned without the necessity of filing
additional joint filing agreements. The undersigned acknowledge that each shall be responsible for the timely filing of such amendments,
and for the completeness and accuracy of the information concerning him or it contained herein and therein, but shall not be responsible
for the completeness and accuracy of the information concerning the others, except to the extent that he or it knows or has reason
to believe that such information is inaccurate.

Date:  November 9, 2017
SENVEST MANAGEMENT, LLC
By:  /s/ Bobby Trahanas
Name:  Bobby Trahanas
Title:    Chief Compliance Officer
/s/ Richard Mashaal
RICHARD MASHAAL

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