13G Filing: Cove Street Capital and EVINE Live Inc (EVLV)

Page 2 of 4 – SEC Filing

CUSIP No. 300487105 13G

Page 3 of 5 Pages

Item 1.

(a)

Name of Issuer

 
EVINE Live, Inc.

(b)

Address of Issuer’s Principal Executive Offices

 
6740 Shady Oak Road, Eden Prairie, MN 55344-3433

Item 2.

(a)

Name of Person Filing

Cove Street Capital, LLC (“CSC”).

CSC, an investment adviser registered under Section 203 of
the Investment Advisors Act of 1940, furnishes investment advice to investment companies registered under the Investment Company
Act of 1940, and serves as investment manager to other separately managed accounts (collectively, the “Funds”).  All
shares of the Issuer’s Common Stock, par value $.01 per share (the “Shares”) reported in this schedule are owned
by the Funds, and CSC disclaims beneficial ownership of such securities. The filing of this Schedule 13G shall not be construed
as an admission that the reporting person is the beneficial owner of any securities covered by this Schedule 13G for any other
purposes than Section 13(d) of the Securities Exchange Act of 1934.

To CSC’s knowledge, none of the Shares held by any of
the Funds is treated for purposes of Section 382 of the Internal Revenue Code of 1986, as amended (“Section 382”)
as owned, either actually or by reason of the attribution and construction ownership rules applicable under Section 382, by a
“5 percent shareholder” as such term is defined in Section 382.

(b)

Address of the Principal Office or, if none, residence

 
2101
East El Segundo Boulevard, Suite 302, El Segundo, CA 90245

(c)

Citizenship

Delaware

(d)

Title of Class of Securities

 
Common Stock, par value $.01 per share

(e)

CUSIP Number

 
300487105

Item 3.  If this statement is filed pursuant
to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a) ¨ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
(b) ¨ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
(c) ¨ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
(d) ¨ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).

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