13D Filing: Cannell Capital and Ehealth Inc. (EHTH)

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Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
J. Carlo Cannell 1,762,060 0 1,762,060 0 1,762,060 9.6%

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Page 1 of 10 – SEC Filing



SECURITIES AND EXCHANGE COMMISSION



Washington, D.C. 20549



SCHEDULE 13D



Under the Securities Exchange Act of 1934



(Amendment No. &nbsp)


eHealth, Inc.

(Name of Issuer)

Common Stock, par value $0.001 per share

(Title of Class of Securities)

28238P109

(CUSIP Number)

J. Carlo Cannell

Cannell Capital LLC

245 Meriwether Circle

Alta, WY

83414

(307) 733-2284

(Name, Address and Telephone Number of Person

to Receive Notices and Communications)

April 28, 2017

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is
the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f)
or 240.13d-1(g), check the following box. ☐

Note.

Schedules filed in paper format shall include a signed original and
five copies of the schedule, including all exhibits. See §240.13d-7
for other parties to whom copies are to be sent.

(Continued on following pages)

(Page 1 of 10 Pages)

______________________

* The remainder of this cover page shall be filled out for a reporting person’s
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter disclosures
provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934
(“Act”) or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the Notes).

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a current
valid OMB control number.

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Page 2 of 10 – SEC Filing

CUSIP No. 28238P109 Page 2 of 10 Pages
1

NAME OF REPORTING PERSON

Cannell Capital LLC

I.R.S. Identification Nos. of above persons (entities only)

94-3366999

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ☐

(b)  ☐

3

SEC USE ONLY

4

SOURCE OF FUNDS

(see instructions)

WC/OO

5

CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

6

CITIZENSHIP OR PLACE OF ORGANIZATION

USA

NUMBER OF SHARES

BENEFICIALLY OWNED BY

EACH REPORTING

PERSON WITH

7

SOLE VOTING POWER*

1,762,060

8

SHARED VOTING POWER

0

9

SOLE DISPOSITIVE POWER*

1,762,060

10

SHARED DISPOSITIVE POWER

0

11

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

1,762,060

12

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

(see instructions)

13

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

9.6%*

14

TYPE OF REPORTING PERSON

IA

* Based on information set forth on the Form 10-K of eHealth, Inc.,
(the “Company”) as filed with the Securities and Exchange Commission on
March 16, 2017, there were 18,357,020 shares of Common Stock par value $0.001
per share (the “Shares”), of the Company issued and outstanding as of
February 28, 2017.

   As of April 19, 2017 (the “Reporting Date”), the Cuttyhunk Master Portfolio
(“Cuttyhunk”), Tristan Partners, L.P. (“Tristan”),
the Tristan Offshore Fund Ltd. (“Tristan Offshore”),
Tonga Partners, L.P. (“Tonga”), and sundry separately managed accounts, over
which J. Carlo Cannell has investment discretion (the “Cannell SMAs” and collectively
with Cuttyhunk, Tonga, Tristan and Tristan Offshore, the “Investment Vehicles”),
held in the aggregate 1,762,060 Shares.

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Page 3 of 10 – SEC Filing

CUSIP No. 28238P109 Page 3 of 10 Pages
1

NAMES OF REPORTING PERSONS

I.R.S. Identification Nos. of above persons (entities only)

J. Carlo Cannell

2

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ☐

(b)  ☐

3

SEC USE ONLY

4

SOURCE OF FUNDS

(see instructions)

WC/OO

5

CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d)  ☐ or 2(e)  ☐

6

CITIZENSHIP OR PLACE OF ORGANIZATION

USA

NUMBER OF SHARES

BENEFICIALLY OWNED BY

EACH REPORTING

PERSON WITH

7

SOLE VOTING POWER*

1,762,060

8

SHARED VOTING POWER

0

9

SOLE DISPOSITIVE POWER*

1,762,060

10

SHARED DISPOSITIVE POWER

0

11

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

1,762,060

12

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ☐

(see instructions)

13

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11

9.6%*

14

TYPE OF REPORTING PERSON

IN

* Based on information set forth on the Form 10-K of Company as filed with the Securities and Exchange Commission on
March 16, 2017, there were 18,357,020 shares of Common Stock par value $0.001
per Share of Company issued and outstanding as of February 28, 2017.

   As of Reporting Date Investment Vehicles held in the aggregate 1,762,060 Shares.

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Page 4 of 10 – SEC Filing

CUSIP No. 28238P109 Page 4 of 10 Pages

   Cannell Capital LLC acts as the investment adviser to to Tonga, Tristan,
Tristan Offshore, the Cannell SMAs, and the investor sub-adviser for Cuttyhunk.
Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC.
The Reporting Person possesses the sole power to vote and to direct
the disposition of the Shares held by the Investment Vehicles.

Item 1.   Security and Issuer
The title of the class of equity securities to which this Schedule 13D relates is
the Common Stock par value $0.001 per share of eHealth, Inc.,
a Delaware corporation.
The address of the principal executive offices of the
Company is 5808 Lake Washington Blvd. NE, Suite 300, Kirkland, WA 98033.
Item 2.   Identity and Background
a)

The name of the Reporting Person is J. Carlo Cannell (the “Reporting Person”).

The Reporting Person is the sole managing member of Cannell Capital LLC, an
investment sub-adviser for the Cuttyhunk Master Portfolio and investment adviser to
the Cannell SMAs and to the following entities:

Tonga Partners, L.P.

Tristan Partners, L.P.

Tristan Offshore Fund, Ltd.

Set forth in the attached Annex “A” and incorporated herein by reference is a
listing of the directors, general partners, managing members and controlling
persons of the Reporting Person and the Investment Vehicles (collectively,
the “Covered Persons”), and sets forth the principal occupation,
citizenship and principal place of business of each Covered Person.

b)

The principal business address of the Reporting Person is:

245 Meriwether Circle

Alta, WY 83414

c)

The principal business of the Reporting Person is the performance of
investment management and advisory services. The principal business of the
Investment Vehicles is investment in securities.

d)

Neither the Reporting Person, nor to the best of its knowledge, any of the
Investment Vehicles, has, in the last five years, been convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors).

e)

Neither the Reporting Person, nor to the best of its knowledge, any of the Investment
Vehicles, has, during the last five years, been a party to a civil proceeding of
a judicial or administrative body of competent jurisdiction and as a result of
such proceeding was or is subject to a judgement, decree or final order
enjoining future violations of, or prohibiting or mandating activities subject
to, federal or state securities laws or finding any violations with respect to
such laws.

f)

The place of organization of the Reporting Person is as follows:

The citizenship of each Covered Person is set forth on the attached Annex A
and incorporated herein by reference.

Mr. J. Carlo Cannell is the Managing Member of Cannell Capital LLC, a Wyoming
limited liability company.

Item 3.   Source and Amount of Funds or Other Consideration

The securities to which this statement relates were acquired by the Reporting
Person using the working capital of each Investment Vehicle as follows:

The Cuttyhunk Master Portfolio: $1,631,156

Tonga Partners, L.P.: $5,531,576

Tristan Partners, L.P.: $6,090,399

Tristan Offshore Fund, Ltd.: $2,954,405

Cannell SMAs: $1,786,907.97

The Investment Vehicles have invested an aggregate amount of approximately $17,994,444 in the Shares.

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Page 5 of 10 – SEC Filing

CUSIP No. 28238P109 Page 5 of 10 Pages
Item 4.   Purpose of Transaction


Mr. Cannell, on behalf of the Investment Vehicles, identified the Company as an
entity satisfying each of the Investment Vehicle’s investment criteria. The Investment Vehicles acquired and continue
to hold the Shares as a long-term investment.


Mr. Cannell makes this Schedule 13D filing to disclose its ownership of the Shares and a letter sent to the Chief Executive Officer of the Company.
The letter is attached as Exhibit 99.

Mr. Cannell reserves the right to discuss various views and opinions with respect to
the Company and its business plans with the Company or the members of its senior
management. The discussion of such views and opinions may extend from ordinary
day-to-day business operations to matters such as nominees for representation on the
Company’s board of directors, senior management decisions and extraordinary business
transactions. Mr. Cannell reserves the right to take such action as he may deem
necessary from time to time to seek to maximize the value of the Shares. Such
actions may include, but may not necessarily be limited to, pursuit of strategic
initiatives to enhance shareholder value.


Mr. Cannell may engage in any of the actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions.


Except as set forth above and laid out in Exhibit 99, Mr. Cannell has no
present plans or proposals that relate to or would result in any of the
transactions described in Item 4 of Schedule 13D.

Item 5.   Interest in Securities of the Issuer
Based on information set forth in the Company’s Form 10-K as filed with the
Securities and Exchange Commission on March 16, 2017, there were 18,357,020
Common Shares issued and outstanding as of February 28, 2017.

(a)  As of the Reporting Date, for the purposes of Reg. Section 240.13d-3, Cannell
Capital LLC may be deemed to beneficially own 1,762,060 Shares, or approximately
9.6% of the Shares deemed issued and outstanding as of the Reporting Date.

(b)  Cannell Capital LLC possesses the sole power to vote and to direct
the disposition of the Shares held by the Investment Vehicles.

(c)  The following table details the transactions during the sixty days on or prior
to the Reporting Date in Shares, or securities convertible into, exercisable for or
exchangeable for Shares, by Cannell Capital LLC or any other person or entity
controlled by him or any person or entity for which he possesses voting or
investment control over the securities thereof (each of which was effected in
an ordinary brokerage transaction by Cannell Capital LLC on behalf
of the Investment Vehicles).

Entity Date Quantity Price

Per Share

Form Of

Transaction

&nbsp
Cannell SMAs 03/20/2017 2,720 11.6539 Buy
Cuttyhunk 03/20/2017 3,144 11.6539 Buy
Tonga 03/20/2017 8,926 11.6539 Buy
Tristan 03/20/2017 4,649 11.6539 Buy
Tristan Offshore 03/20/2017 2,333 11.6539 Buy
Cannell SMAs 03/21/2017 5,491 11.3607 Buy
Cuttyhunk 03/21/2017 6,347 11.3607 Buy
Tonga 03/21/2017 18,023 11.3607 Buy
Tristan 03/21/2017 9,383 11.3607 Buy
Tristan Offshore 03/21/2017 4,708 11.3607 Buy
Cannell SMAs 03/22/2017 3,574 11.0118 Buy
Cuttyhunk 03/22/2017 4,131 11.0118 Buy
Tonga 03/22/2017 11,727 11.0118 Buy
Tristan 03/22/2017 6,108 11.0118 Buy
Tristan Offshore 03/22/2017 3,065 11.0118 Buy

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Page 6 of 10 – SEC Filing

CUSIP No. 28238P109 Page 6 of 10 Pages
Entity Date Quantity Price

Per Share

Form Of

Transaction

&nbsp
Cannell SMAs 03/27/2017 1,090 11.1483 Buy
Cuttyhunk 03/27/2017 2,557 11.1481 Buy
Tonga 03/27/2017 7,473 11.1481 Buy
Tristan 03/27/2017 6,092 11.1481 Buy
Tristan Offshore 03/27/2017 2,988 11.1482 Buy
Cannell SMAs 03/28/2017 3,852 11.3699 Buy
Cuttyhunk 03/28/2017 9,026 11.3699 Buy
Tonga 03/28/2017 26,367 11.3699 Buy
Tristan 03/28/2017 21,505 11.3699 Buy
Tristan Offshore 03/28/2017 10,550 11.3699 Buy
Cannell SMAs 03/29/2017 188 11.5040 Buy
Cuttyhunk 03/29/2017 441 11.5040 Buy
Tonga 03/29/2017 1,294 11.5040 Buy
Tristan 03/29/2017 1,052 11.5040 Buy
Tristan Offshore 03/29/2017 516 11.5040 Buy
Cannell SMAs 03/30/2017 66 11.6009 Buy
Cuttyhunk 03/30/2017 155 11.6009 Buy
Tonga 03/30/2017 457 11.6009 Buy
Tristan 03/30/2017 370 11.6009 Buy
Tristan Offshore 03/30/2017 181 11.6009 Buy
Cannell SMAs 03/31/2017 2,227 11.9944 Buy
Cuttyhunk 03/31/2017 5,218 11.9944 Buy
Tonga 03/31/2017 15,243 11.9944 Buy
Tristan 03/31/2017 12,434 11.9944 Buy
Tristan Offshore 03/31/2017 6,101 11.9944 Buy
Cannell SMAs 04/03/2017 1,022 11.9716 Buy
Cuttyhunk 04/03/2017 2,395 11.9716 Buy
Tonga 04/03/2017 6,995 11.9716 Buy
Tristan 04/03/2017 5,705 11.9716 Buy
Tristan Offshore 04/03/2017 2,799 11.9716 Buy
Cannell SMAs 04/04/2017 1,030 11.6786 Buy
Cuttyhunk 04/04/2017 2,414 11.6786 Buy
Tonga 04/04/2017 7,051 11.6786 Buy
Tristan 04/04/2017 5,751 11.6786 Buy
Tristan Offshore 04/04/2017 2,822 11.6786 Buy
Cannell SMAs 04/05/2017 762 11.5820 Buy
Cuttyhunk 04/05/2017 1,784 11.5820 Buy
Tonga 04/05/2017 5,212 11.5820 Buy
Tristan 04/05/2017 4,252 11.5820 Buy
Tristan Offshore 04/05/2017 2,086 11.5820 Buy
Cannell SMAs 04/06/2017 2,207 11.6968 Buy
Cuttyhunk 04/06/2017 5,171 11.6968 Buy
Tonga 04/06/2017 15,103 11.6968 Buy
Tristan 04/06/2017 12,319 11.6968 Buy
Tristan Offshore 04/06/2017 6,044 11.6968 Buy
Cannell SMAs 04/07/2017 5,507 11.7239 Buy
Cuttyhunk 04/07/2017 12,899 11.7239 Buy
Tonga 04/07/2017 37,646 11.7239 Buy
Tristan 04/07/2017 30,725 11.7239 Buy
Tristan Offshore 04/07/2017 15,076 11.7239 Buy
Cannell SMAs 04/11/2017 8,444 11.0328 Buy

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Page 7 of 10 – SEC Filing

CUSIP No. 28238P109 Page 7 of 10 Pages
Entity Date Quantity Price

Per Share

Form Of

Transaction

&nbsp
Cannell SMAs 04/12/2017 2,888 10.9607 Buy
Cuttyhunk 04/12/2017 2,871 10.8655 Buy
Tonga 04/12/2017 13,909 10.8655 Buy
Tristan 04/12/2017 15,056 10.8655 Buy
Tristan Offshore 04/12/2017 7,287 10.8655 Buy
Cannell SMAs 04/13/2017 19,055 10.9941 Buy
Cuttyhunk 04/13/2017 17,246 10.9844 Buy
Tonga 04/13/2017 65,273 10.9868 Buy
Tristan 04/13/2017 69,201 10.9867 Buy
Tristan Offshore 04/13/2017 33,549 10.9867 Buy
Cuttyhunk 04/26/2017 8,442 11.5227 Buy
Tonga 04/26/2017 35,904 11.5227 Buy
Tristan 04/26/2017 40,021 11.5227 Buy
Tristan Offshore 04/26/2017 19,383 11.5227 Buy
Cuttyhunk 04/27/2017 23,314 11.7277 Buy
Tonga 04/27/2017 98,709 11.7277 Buy
Tristan 04/27/2017 114,942 11.7277 Buy
Tristan Offshore 04/27/2017 55,425 11.7277 Buy
Item 6.   Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
None
Item 7.   Material to Be Filed as Exhibits
Letter to Mr. Scott N. Flanders, Chief Executive Officer of eHealth, Inc. dated April 28, 2017. Filed as Exhibit 99.

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Page 8 of 10 – SEC Filing

CUSIP No. 28238P109 Page 8 of 10 Pages

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and correct.

Dated:  May 1, 2017

Cannell Capital LLC

By:  /s/ J. Carlo Cannell                 

Name:  J. Carlo Cannell

Title:  Managing Member

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Page 9 of 10 – SEC Filing

CUSIP No. 28238P109 Page 9 of 10 Pages

Annex “A”

MANAGERS AND GENERAL PARTNERS OF THE REPORTING PERSON AND THE INVESTMENT VEHICLES

The following sets forth the name, principal occupation, citizenship or
jurisdiction of organization and principal place of business of the
directors, general partners, managing members or controlling persons
of the Reporting Person and the Investment Vehicles (the “Covered Persons”) indicated below:

J. Carlo Cannell

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

J. Carlo Cannell

Managing Member

Investment Management

Wyoming, United States

(1)

Cannell Capital LLC

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

J. Carlo Cannell

Managing Member

Investment Management

Wyoming, United States

(1)

Tonga Partners, L.P.

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

Cannell Capital LLC

Investment Adviser and General Partner

Investment Management

Wyoming, United States

(1)

The Cuttyhunk Master Portfolio

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

Cannell Capital LLC

Investment Subadviser

Investment Management

Wyoming, United States

(1)

Tristan Partners, L.P.

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

Cannell Capital LLC

Investment Adviser and General Partner

Investment Management

Wyoming, United States

(1)

Tristan Offshore Fund, Ltd.

Name:

Title or Relationship with Reporting Person:

Principal Occupation or Employment:

Citizenship or Jurisdiction of Organization:

Principal Place of Business:

Cannell Capital LLC

Investment Adviser

Investment Management

Cayman Islands

(2)

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Page 10 of 10 – SEC Filing

CUSIP No. 28238P109 Page 10 of 10 Pages

Annex “B”

Agreement Regarding the Joint Filing of Schedule 13D

1) Each of them is individually eligible to use the Schedule 13D to which this
Exhibit is attached, and such Schedule 13D is filed on behalf each of them;
2) Each of them is responsible for the timely filing of such Schedule 13D and
any amendments thereto, and for the completeness and accuracy of the
information concerning such person contained therein; but none of them is
responsible for the completeness or accuracy of the information concerning the
other persons making the filing, unless such person knows or has reason to
believe that such information is inaccurate.

Dated:  May 1, 2017

By:  /s/ J. Carlo Cannell                 

Name:  J. Carlo Cannell

Cannell Capital LLC

By:  /s/ J. Carlo Cannell                 

Name:  J. Carlo Cannell

Title:  Managing Member

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