13D Filing: Cable Car Capital LLC and Insignia Systems Inc (ISIG)

Page 3 of 3 – SEC Filing

Item 1. Security and Issuer

This security to
which this statement relates is the common stock, $.01 par value (the “Common Stock”), of Insignia Systems, Inc. (the
“Issuer”), whose principal executive offices are located at 8799 Brooklyn Boulevard, Minneapolis, Minnesota 55445.

Item 2. Identity and Background
(a) This statement is being filed by Cable Car Capital LLC, a California limited liability company
(the “Reporting Person”) with respect to Shares beneficially owned and held of record by managed accounts for which
the Reporting Person serves as investment adviser with full discretionary authority. Jacob Haft Ma-Weaver, a United States citizen,
is the Managing Member of the Reporting Person.
(b) The principal business address for the Reporting Person is 1449 Washington Street #6, San Francisco,
California 94109.
(c) The Reporting Person is an investment adviser registered with the state securities authority of
California. Its principal business is the management of separate investment accounts on behalf of clients. Mr. Ma-Weaver has sole
discretionary authority over the accounts managed by the Reporting Person.
(d) During the last five years, neither the Reporting Person nor Mr. Ma-Weaver has been convicted in
a criminal proceeding (excluding traffic violations or similar misdemeanors).
(e) During the last five years, neither the Reporting Person nor Mr. Ma-Weaver has been a party to
a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding been subject
to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal
or state securities laws or finding any violation with respect to such laws.
Item 3. Source and Amount of Funds or Other Considerations

The Shares to which
this amended Schedule 13D relates were acquired for an aggregate purchase price of approximately $1,819,883
inclusive of brokerage commissions. Funds for the purchase were obtained from the available capital of separate accounts managed
by the Reporting Person. Although the accounts have the ability to obtain margin loans in the ordinary course of business, no part
of the purchase price was obtained on margin or through any other borrowings.

Item 4. Purpose of Transaction

The purpose of this amendment is to disclose the acquisition of securities in an amount equal to one percent or more of the class since the filing of the initial statement on March 13, 2017. There is no change in the Reporting Person’s previously disclosed intentions to report.

Item 5. Interest in Securities of the Issuer
(a) The aggregate percentage of Common Stock reported owned by the Reporting Person is based on 11,660,817
shares outstanding, which is the total number of shares outstanding as reported on the cover page of the Issuer’s Quarterly
Report on Form 10-Q with the Securities and Exchange Commission on May 4, 2017.
(b) Cable Car Capital LLC has sole voting and dispositive power over the shares reported herein.
(c) The table below sets forth transactions during the past sixty days in accounts currently managed by the Reporting Person. The price per share is a weighted average price, inclusive of brokerage commissions, across multiple transactions on the open market.
Date of Purchase Shares of Common Stock Price Per Share ($)
March 24, 2017 100 $1.4067
March 29, 2017 2,251 $1.4331
April 6, 2017 9,206 $1.4067
April 10, 2017 5,190 $1.3243
April 11, 2017 3,418 $1.3276
April 13, 2017 2,676 $1.3160
April 18, 2017 100 $1.3170
April 19, 2017 14,743 $1.2807
April 21, 2017 8,117 $1.2807
April 25, 2017 4,944 $1.2544
April 26, 2017 3,335 $1.2506
April 27, 2017 5,468 $1.1704
April 28, 2017 4,200 $1.1652
May 4, 2017 24,641 $1.0976
May 10, 2017 16,100 $1.0516
May 11, 2017 100 $1.0511
May 12, 2017 100 $1.0511
May 15, 2017 3,481 $1.0516
May 16, 2017 7,933 $1.0467
May 17, 2017 15,101 $1.0024
May 18, 2017 3,201 $0.9583
(d) No person other than the Reporting Person is known to have the right to receive, or the power to
direct the receipt of dividends from, or proceeds from the sale of, the Shares.
(e) Not applicable.
Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer

There are no contracts,
arrangements, understandings, or relationships between the Reporting Person and any other person with respect to the securities
of the Issuer.

Item 7. Material to Be Filed as Exhibits

None.

Signature

After reasonable inquiry and to the
best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

May 18, 2017
Dated
/s/ Jacob Ma-Weaver
Signature
Jacob Ma-Weaver/Managing Member
Name/Title

The original statement shall be signed
by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of
a person by his authorized representative (other than an executive officer or general partner of this filing person), evidence
of the representative’s authority to sign on behalf of such person shall be filed with the statement, provided, however,
that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name
and any title of each person who signs the statement shall be typed or printed beneath his signature.

Attention: Intentional misstatements
or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001).

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