13 Cheap Stocks Under $10 to Buy Now

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5. Coty Inc. (NYSE:COTY)

Stock Price: $3.77

Forward P/E: 8.54

Number of Hedge Fund Holders: 33

Coty Inc. (NYSE:COTY) is one of the best cheap stocks under $10 to buy now. Canaccord Genuity analyst Susan Anderson maintained a Hold rating on Coty Inc. (NYSE:COTY) on November 7, keeping the associated price target at $4.00.

Coty Inc. (NYSE:COTY) reported its fiscal Q1 2026 results for the quarter ended September 30, 2025, which were largely in line with expectations. Net revenue dropped 6% on a reported basis to $1.577 billion, including a 2% benefit from FX. Net revenue declined 8% on an LFL basis.

In addition, adjusted EPS of $0.12 dropped from adjusted EPS of $0.15 in the prior year period, and included a negative impact of $0.03 from the equity swap mark-to-market. Coty Inc. (NYSE:COTY) is experiencing challenges such as the destocking and competitive pressures in the Consumer Beauty domain, along with uncertainties surrounding the Gucci fragrance license, strategic review of the company’s Brazilian and mass cosmetics businesses, and the potential sale of Coty Inc.’s (NYSE:COTY) remaining stake in Wella.

However, Coty Inc. (NYSE:COTY) expressed confidence in returning to profitable sales growth in H2 2026 and beyond, supported by the company’s strengthening execution, especially in the US market, along with market-leading fragrance innovations and strategic initiatives.

Coty, Inc. (NYSE:COTY) is a beauty company that operates a portfolio of brands in color cosmetics, fragrance, and skin and body care. Its Prestige segment operates an array of luxury brands, including Gucci, Marc Jacobs, Miu Miu, Tiffany & Co., Kylie Cosmetics by Kylie Jenner, Hugo Boss, Burberry, Chloe, Calvin Klein, SKKN BY KIM, and more. Coty, Inc.’s (NYSE:COTY) mass beauty products are primarily sold through supermarkets, hypermarkets, drugstores, department stores, e-commerce retailers, and other channels.

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