13 Best Augmented Reality Stocks to Buy Right Now

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9. Snap Inc. (NYSE:SNAP)

Stock Upside Potential: 23.70%

Number of Hedge Fund Holders: 50

Snap Inc. (NYSE:SNAP) is one of the best augmented reality stocks to buy right now. Snap Inc. (NYSE:SNAP) carries a consensus Hold rating from 28 analysts, with 1 Buy, 25 Hold, and 2 Sell recommendations. The average 12‑month price target is $9.50 (range: $7.00–$13.00), implying a 25.25% upside from the last close at $7.59. On November 18, Arete upgraded Snap to Neutral from Sell, setting a target of $8.60.

On November 5, Snap Inc. reaffirmed its position as a trusted platform for artificial intelligence partners seeking to reach a large, engaged, and mobile-native audience. The company inked a strategic partnership that paved the way for Perplexity to integrate its AI-powered answer engine into Snapchat, its networking platform.

The partnership opens the way for a community of over 1 billion monthly active users to ask questions, explore topics, and learn about the world. Starting in 2026, Perplexity is to appear on the popular chart interface. In addition, Perplexity is to pay Snap $400 million over one year as part of the deal.

“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Evan Spiegel, CEO, Snap Inc. “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”

The strategic partnership with Perplexity marks an essential milestone in Snap’s bid to connect with its global community in a creative and trusted way. The partnership also follows an impressive third quarter, during which the company achieved a 10% year-over-year increase in revenue to $1.51 billion. Daily active users increased 8% to 477 million, and net loss shrank to $104 million from $153 million in the same quarter.

Snap Inc. (NYSE:SNAP) is a pure play AR company focused on consumer applications, delivering augmented reality experiences through its apps Snapchat and Spectacles rather than supplying components. The company develops AR software such as Lens Studio for creators and offers features like face filters, world lenses, and AR commerce, reaching millions of users daily. Snap’s AR platform has fostered one of the largest creative communities in the world, with over 375,000 creators building millions of AR Lenses, 4 million Lenses published across Snapchat, Snap Camera, and Spectacles, and 4.5 trillion views in the past year alone. While it does not produce enterprise AR hardware like Vuzix, augmented reality is central to Snap’s engagement, innovation, and revenue growth, transforming how people create, explore, and play.

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