13 Best Augmented Reality Stocks to Buy Right Now

Page 2 of 11

10. Sony Group Corporation (NYSE:SONY)

Stock Upside Potential: 17.28%

Number of Hedge Fund Holders: 22

Sony Group Corporation (NYSE:SONY) is one of the best augmented reality stocks to buy right now. Sony Group Corporation (NYSE:SONY) holds a consensus Moderate Buy rating, supported by 2 recent analyst buy recommendations and no holds or sells, with an average 12‑month price target of $34.00.

On November 12, analysts at Goldman Sachs reiterated a Buy rating on Sony Group Corporation and raised the price target to $34.75 from $30.25.

The price target hike is in response to the company delivering a stronger-than-expected rise in second-quarter operating profit and announcing a share buyback of $648 million. Revenue in the quarter totaled $20.14 billion, as operating profit rose 10% year over year to 2.76 billion.

The Japanese technology giant expects its full year operating profit to increase by 8% from the previous forecast. It also lifted its annual revenue projection by 3%. The growth will be driven by imaging and sensing solutions and by the music segment.

Following better-than-expected second-quarter 2025 results and impressive guidance, TD Cowen analyst Doug Creutz reiterated a Buy rating on the stock on November 12 and set a $34 price target.

Sony Group Corporation (NYSE:SONY) is a technology company and it is best viewed as an AR enabler. The company develops near-eye display technologies such as Micro-OLED and OLED microdisplays, along with imaging and sensing hardware used in AR/VR headsets and smart glasses. In 2024, Sony introduced an XR head-mounted display featuring 4K OLED microdisplays with video see-through and joined the AR Alliance, underscoring its commitment to the ecosystem. While its contributions range from high-resolution displays to AR content tools and tracking systems, augmented reality remains only a small part of Sony’s diversified portfolio spanning gaming, entertainment, electronics, and sensors.

Page 2 of 11