12 Stocks Jim Cramer Discussed As Part Of His Big Tech Deep Dive

5. Williams-Sonoma, Inc. (NYSE:WSM)

Number of Hedge Fund Holders In Q2 2025: 50

Cramer has started frequently discussing Williams-Sonoma, Inc. (NYSE:WSM) lately. The shares have gained 8% year-to-date despite somewhat of a slump in the retail and home building industries. The CNBC TV host believes that while Williams-Sonoma, Inc. (NYSE:WSM) CEO Laura Alber is doing her best to keep prices low, sellers of the stock are creating unnecessary pessimism for the stock. This time, he outlined that Williams-Sonoma, Inc. (NYSE:WSM) is using Salesforce:

“I was the one on paper hanger last night because I’m like, holy cow, this thing, I’ve seen this thing come back and I think that Marc [Marc Benioff] is so proud, he’s got the Williams-Sonoma, that’s a very big account, that’s Laura Alber, she’s incredibly smart, he’s got a bunch of other accounts that are doing great things.”

Here are his previous thoughts about Williams-Sonoma, Inc. (NYSE:WSM):

“So when you get what looks like a surprisingly good quarter from Williams-Sonoma… and you look under the hood at what prices could be coming, sellers suddenly materialize and knock these stocks right down. It’s painful to watch Williams-Sonoma get dinged. See how Laura Alber’s doing Yeoman’s work trying to keep prices down.

“In the end, though, she’s got a double whammy tariff issue: the current import from overseas and then the president’s attempt to put additional tariffs on imported furniture to bring back our own domestic manufacturers. Now, on the conference call, Alber made the point that some furniture just can’t be made here because we no longer have the capacity. She’s thinking about some of the cheaper Asian products, but the market doesn’t care about any of that.”